Amazon PPC Specialist

Job Description Roles & Responsibilities Amazon PPC Strategy & Campaign Management Plan, build, and manage Amazon advertising campaigns, including: o Sponsored Products o Sponsored Brands o Sponsored Display o Amazon DSP Develop full-funnel PPC strategies for product launches, ranking, scaling, and profitability Structure campaigns based on best practices (auto, manual, keyword match types, ASIN targeting) Manage daily budgets, bids, and placement adjustments Keyword & ASIN Research Conduct in-depth keyword research using Amazon tools and third-party software Identify high-converting keywords, long-tail opportunities, and negative keywords Perform ASIN targeting and competitor analysis to capture market share Continuously refine keyword lists based on search term reports Optimization & Performance Management Monitor campaign performance daily and optimize bids to meet ACOS, TACOS, and ROAS targets Improve CTR, CVR, and sales velocity through data-driven decisions Scale winning campaigns while controlling wasted spend Pause or restructure underperforming keywords, ads, and placements Profitability & Financial Ownership Own net profitability, not just ACOS, ensuring advertising spend supports sustainable growth Track, analyze, and optimize: o TACOS vs. organic sales lift o Contribution margin at the SKU and account level o Break-even ACOS per SKU based on product cost structure Align PPC strategy with COGS, Amazon fees, pricing, promotions, and inventory planning Adjust bids and budgets to prevent over-advertising, margin erosion, and stock-out-driven spend loss Reporting & Data Analysis Track and analyze key metrics including: o ACOS, TACOS, ROAS o CTR, CPC, CVR o Sales, impressions, and ad-attributed revenue Prepare weekly and monthly performance reports with clear insights and recommendations Use data to forecast spend, sales, and growth opportunities Product Launch & Ranking Support Create launch-focused PPC strategies to maximize visibility and early sales Support keyword ranking improvements through aggressive but controlled ad strategies Coordinate PPC efforts with promotions, coupons, and deal campaigns Collaboration & Communication Work closely with: o Amazon SEO / listing optimization teams o Brand managers or account managers o Creative teams (for Sponsored Brand ads) Provide clear explanations of PPC performance and strategy to non-technical stakeholders Desired Candidate Profile Required Skills & Qualifications Technical & Platform Skills 3+ years of hands-on experience managing Amazon PPC campaigns Strong knowledge of Amazon Seller Central and/or Vendor Central Expertise in Sponsored Products, Sponsored Brands, and Sponsored Display Advanced understanding of Amazon bidding strategies and placement modifiers Analytical Skills Strong analytical mindset with ability to interpret large data sets Proficiency in Excel or Google Sheets (pivot tables, formulas) Experience using PPC tools such as: o Helium 10 Strategic & Business Skills Proven ability to balance growth and profitability Experience managing ad budgets ranging from small to high spend levels Strong understanding of eCommerce metrics and consumer behavior on Amazon Ability to prioritize tasks in a fast-paced environment Communication & Work Ethic Excellent written and verbal communication skills Ability to explain complex PPC data in simple terms Highly organized, detail-oriented, and self-motivated Comfortable working independently or within a team Preferred Qualifications Experience managing PPC for multiple brands or large catalogs Experience with international Amazon marketplaces (UK, EU, CA, AU, etc.) Knowledge of Amazon SEO and listing optimization Experience with product launches and brand scaling on Amazon Amazon Advertising certification (a plus) Employment Type Full Time Company Industry Textiles ClothingApparelsFashionAccessories Department / Functional Area SalesBusiness Development Keywords Amazon Ads StrategistAmazon Advertising SpecialistAmazon PPC ManagerCampaign ManagementData AnalysisPerformance Management Get real-time job updates only on our App