Marketing Manager

Job Description Roles & Responsibilities Develop and implement innovative marketing strategies that resonate with target audiences and drive brand awareness. Conduct market research and analyse consumer trends to identify new opportunities and effectively position products. Collaborate with cross-functional teams, including sales and product development, to ensure marketing efforts align with business objectives. Manage and optimize digital marketing campaigns across multiple channels, including social media, email, and PPC. Develop and execute comprehensive digital marketing strategies that align with business goals, ensuring maximum ROI. Analyse and interpret data from various digital channels to optimize campaigns and improve customer engagement Collaborate with cross-functional teams to ensure cohesive branding and messaging across all digital touchpoints. Prepare and present regular reports on campaign performance and digital marketing metrics to stakeholder Lead the development and optimization of all group websites. Lead digital strategy for a portfolio through high-impact lead generation campaigns Using digital marketing strategies to drive traffic and create an invaluable customer experience. Managing all digital marketing platforms using a variety of digital marketing tools. Lead SEO initiatives to enhance organic search visibility and drive targeted traffic to the website. Stay updated on industry trends and emerging technologies to keep the company at the forefront of digital market Desired Candidate Profile Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. Minimum of 5 years of experience in marketing, with a proven track record in digital marketing and campaign management. Professional certifications such as Google Analytics, HubSpot, or similar are highly desirable. Experience in the technology sector is preferred, with a strong understanding of B2B marketing strategies. Employment Type Full Time Company Industry ConstructionCivil Engineering Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords Content MarketingBrand ManagerEmail MarketingCommunications ManagerDigital Marketing ManagerMarketing DirectorDigital AdvertisingMarket Development ManagerBrand ManagementProduct Marketing ManagerAdvertising ManagerGrowth Marketing Manager Get real-time job updates only on our App