Performance Marketing Manager

Job Description Roles & Responsibilities Read JD Primary Objective We are looking for a Marketing Manager who can directly drive revenue growth through lead generation, website optimization, conversion improvement, and campaign performance. This is NOT a branding-only role. It is a performance-driven, revenue-focused role. Key Responsibilities Lead Generation & Campaigns Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.) Manage and optimize paid campaigns: Google Ads (Search + Display) — Mandatory, Meta Ads (Facebook/Instagram), Landing Pages & Funnels Create and optimize high-converting landing pages for each key course Build complete marketing funnels: Ad → Landing Page → Lead Form → Follow-up → Conversion Conduct A/B testing (headlines, CTAs, layouts) Ensure landing pages are conversion-focused, clear, persuasive, and sales-driven Analytics, Reporting & Performance Tracking Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance Provide weekly/monthly performance reports Use data to identify gaps and optimize campaigns and funnels Sales Alignment & Lead Quality Work closely with sales team to improve lead quality and increase conversion to enrollments Understand which leads convert vs. not, and optimize accordingly CRM, Email & WhatsApp Campaigns Plan and execute email campaigns (Mailchimp or similar) and WhatsApp campaigns for lead nurturing Build basic automation workflows for follow-ups New Channels & Growth Opportunities Identify and test new lead sources (Coursetakers, partnerships, aggregators) Explore referral strategies and corporate lead generation opportunities Desired Candidate Profile Must-Have Skills & Experience Proven experience in lead generation and performance marketing Strong hands-on experience with Google Ads (mandatory) and Meta Ads Experience in website optimization and CRO (Conversion Rate Optimization) Landing page creation using tools like WordPress, Webflow, or similar Strong understanding of funnels (end-to-end), CPL, CAC, and ROI Experience with Google Analytics and reporting tools Mandatory Requirement Candidates MUST clearly demonstrate: Number of leads generated in previous roles Campaign budgets handled Measurable improvements in CPL, conversion rates, and revenue impa Employment Type Full Time Company Industry EducationTrainingTeachingAcademics Department / Functional Area Other Keywords Lead GenerationMarketingSales Get real-time job updates only on our App