CUSTOMER INSIGHTS SENIOR ANALYST

Job Description Roles & Responsibilities 1. Act as a technical supervisor and coach for junior team members (Customer Insights) 2. Manage and support project pipeline and delivery for own projects and junior team members projects. 3. Initiate and drive Customer Insights projects to completion with minimal guidance 4. Generate actionable insights through deep understanding of customer behaviour and trend analysis 5. Propose the appropriate measurement methodologies to understand and assess the performance of different marketing activities (e.g. campaigns, product launch...etc) and their impact on the customers 6. Gather, validate, and explore data in order to find hidden insights and patterns 7. Drive value creation opportunities through integrating, and interpreting information from multiple data sources and business stakeholders 8. Implement different customer behaviour analysis techniques, to identify opportunities for driving customer value 9. Interpret customer data, through advanced analytics techniques, to identify trends, patterns, and causal analysis to assist in understanding customer behaviour 10. Implement advanced analytics techniques to translate large and complex datasets into concise easy-to-use insights 11. Partner with Business and Data Engineering teams to solve business problems and identify opportunities for building ready for use data products 12. Effectively communicate results, insights and data-driven recommendations to stakeholders and executive leadership 13. Follow all relevant department policies, processes, standard operating procedures and instructions so that work is carried out in a controlled and consistent manner 14. Follow the day-to-day operations related to own jobs in the Analytics & Data Management department to ensure continuity of work 15. Comply with all relevant CBE regulations, banking laws, AML regulations and internal CIB policies and code of conduct in order to maintain CIB s sound legal position and mitigate any potential risks Desired Candidate Profile Bachelor s Degree with strong academic performance in a quantitative field (Computer Science, Statistics/Mathematics, Actuarial Science, Operations Research, Industrial Engineering etc.) Master's Degree in a quantitative or business field is a plus 2 - 5 years of previous work experience in customer insights or advanced analytics related jobs Prior formal or informal leadership experience is preferred Experience in banking industry would be a plus Skills Good leadership and project management skills with experience in leading large projects Excellent verbal, written communication and presentation skills Solid programming skills for statistical analysis (SQL/R/Python are preferred) Excellent user of Microsoft Excel Highly motivated team player with strong presentation skills Ability to present complex information in simple terms with clear recommendations Strong quantitative analytical capabilities combined with experience in dealing with large and/or complex databr> Outstanding data interpretation skills and attention to detail Ability to work in a fast paced environment, adapt easily to changing situations and demonstrates flexibility in juggling priorities Problem solver with a can do attitude Knowledge of visualization tools (Tableau, etc...) is a plus Company Industry BankingFinancial ServicesBroking Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords CUSTOMER INSIGHTS SENIOR ANALYST Get real-time job updates only on our App