Performance Marketing & Paid Media Specialist

Job Description Roles & Responsibilities Performance Marketing & Paid Media Specialist � Location: Dubai, UAE � Industry: Interior Design & Architecture � Working Hours: Monday – Saturday | 9:00 AM – 6:00 PM About the Role We are seeking a results-driven Performance Marketing & Paid Media Specialist to join our growing team in Dubai. The ideal candidate will be responsible for planning, executing, and optimizing paid media campaigns across Meta and TikTok platforms to drive qualified leads, maximize ROI, and support business growth. The successful candidate should have a strong understanding of performance marketing, audience targeting, conversion tracking, analytics, CRM integrations, and lead generation strategies. Key Responsibilities Campaign Management Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and TikTok platforms. Develop lead generation strategies focused on increasing qualified inquiries while reducing Cost Per Lead (CPL). Manage multiple campaigns simultaneously while ensuring budget efficiency and performance targets. Performance Optimization Monitor campaign performance, analyze key metrics, and implement optimization strategies. Conduct A/B testing for creatives, audiences, placements, and landing pages. Optimize campaign structures, bidding strategies, and audience segmentation to maximize ROI. Tracking & Analytics Configure and manage Meta Pixel, Conversion API (CAPI), and event tracking systems. Ensure accurate conversion tracking and attribution across all digital channels. Analyze campaign performance through Ads Managers, Google Analytics, and reporting tools. CRM & Lead Management Integrate advertising platforms with CRM systems and lead management workflows. Monitor lead quality and collaborate with internal teams to improve conversion rates. Maintain data accuracy and reporting transparency. Reporting & Insights Prepare weekly and monthly performance reports. Present actionable insights and recommendations based on campaign data. Track KPIs including CPL, CTR, Conversion Rate, ROAS, Lead Volume, and Customer Acquisition Cost. Market Research Stay updated with the latest digital marketing trends, platform updates, and best practices. Conduct competitor analysis and identify opportunities for audience growth and campaign improvement. Benefits ✅ Medical Insurance ✅ One Return Air Ticket to Home Country Every 2 Years ✅ 30 Days Annual Leave ✅ Career Growth Opportunities Preferred Candidate Profile Nationality Preference: Indian Gender Preference: Male Strong understanding of performance marketing best practices and lead generation strategies. Ability to thrive in a fast-paced and performance-driven environment. Desired Candidate Profile Requirements Experience Minimum 3 years of hands-on experience in Performance Marketing and Paid Media. Proven experience managing Meta Ads and TikTok Ads campaigns. Demonstrated success in lead generation and CPL reduction. Technical Skills Meta Ads Manager TikTok Ads Manager Meta Pixel & Conversion API (CAPI) Google Analytics CRM Integration & Lead Tracking Audience Segmentation & Retargeting Campaign Budget Management Performance Reporting & Analytics Preferred Skills Experience working with Interior Design, Architecture, Real Estate, Luxury, or Lifestyle brands. Understanding of landing page optimization and lead funnel management. Strong analytical and problem-solving capabilities. Soft Skills Excellent communication and presentation skills. Strong attention to detail and data-driven decision-making. Ability to work independently and manage multiple projects. Results-oriented mindset with a focus on measurable business outcomes. Employment Type Full Time Company Industry Engineering Design & Consulting Department / Functional Area AdvertisingMedia PlanningPR Keywords PPCPaid Social SpecialistPerformance Marketing ManagerSEM SpecialistGrowth Marketing SpecialistPPC ManagerDigital Advertising SpecialistProgrammatic AdvertisingConversion Rate Optimization CROCampaign ManagerGoogle AdsPaid Media Manager Get real-time job updates only on our App