Brand Manager

Job Description Roles & Responsibilities Incumbent will be responsible for devising & implementing the country-brand strategy in existing/new markets Identify relevant consumer insights for core brands and plan the communication strategy for the brand Establish & execute all digital marketing strategy for core and new brands across cluster of international markets Define Consumer Insighting for brand strategy Create Brand equity and loyalty among target consumers using innovative methods Responsible for growth and profitability of the Brand Responsible for managing brand budgets and net contributions for cluster Responsible for Brand building & Activation of identified brands for respective countries Lead communication development on respective brands for identified countries Media planning & execution of ATL & BTL for the brand Develop & Execute Marketing programs working with agencies across multiple countries and cross functional teams Product promotion through Market communication, Media and Sales visibility Responsible for New Product Development for respective markets Coordination with internal / external stakeholders for new product development Desired Candidate Profile Post-Graduation in Management (from a Premier institute) Experience of 4 to 7 years in FMCG Candidate have ideally worked in either Personal Care category, preferably hair care. Prior experience across both Sales & Marketing is preferable Innovation experience is preferable Company Industry FMCGFoodsBeverages Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords Brand Manager Get real-time job updates only on our App