Commercial Manager – Partner Brands & Principals

Job Description Roles & Responsibilities Role Purpose The Commercial Manager will lead the development and management of the company's third-party distribution business in the UAE The role is responsible for identifying, onboarding, and managing local and international partner brands (Principals), driving sales growth, expanding market coverage, and ensuring strong execution across all trade channels Key Responsibilities Identify, evaluate, and secure new distribution partnerships with local and international FMCG brands Manage day-to-day relationships with Principals, acting as the primary commercial contact Lead commercial negotiations and onboarding of new Principals, including distribution agreements and business plans Develop annual sales, distribution, and growth strategies for partner brands across the UAE market Drive sales performance, distribution expansion, market penetration, and execution excellence for all assigned brands Coordinate with sales, trade marketing, supply chain, finance, and operations teams to ensure seamless market execution Monitor brand performance, market trends, competitive activity, and customer feedback to identify growth opportunities Prepare business reviews, sales forecasts, budgets, and performance reports for management and Principals Ensure achievement of agreed sales targets, profitability objectives, and service-level standards Key Success Measures Number of new Principals/partner brands onboarded Sales revenue and profitability of the distribution portfolio Distribution reach and numeric/weighted distribution growth Achievement of annual sales and market expansion targets Principal satisfaction and retention rates Desired Candidate Profile Bachelor's degree in Business, Marketing, or a related field 10–12 years of FMCG sales, distribution, key account management, or commercial leadership experience within the UAE Proven track record in distributor management, commercial acumen, business development, or managing brand principals Strong understanding of UAE retail, wholesale, and traditional trade channels Excellent commercial negotiation, relationship management, and analytical skills Employment Type Full Time Company Industry AgricultureDairyPoultryLivestock Department / Functional Area SalesBusiness Development Keywords Principal Account ManagerDistributionSalesBusiness DevelopmentCommercial StrategyContract NegotiationBrand Management Get real-time job updates only on our App