Senior Sales Executive - HORECA

Job Description Roles & Responsibilities Execute daily sales activities across assigned HoReCa accounts to achieve sales and distribution targets. Maintain strong working relationships with chefs, purchasers, outlet managers, and operational contacts within assigned accounts. Generate customer orders and ensure timely follow-up on deliveries, stock availability, and customer requirements. Ensure availability, visibility, and approved placement of Al Islami products within assigned customer locations. Execute approved sampling activities, product presentations, and promotional initiatives at customer level. Follow up on customer collections and support adherence to approved payment terms and company policies. Monitor competitor activities, pricing, menu trends, and customer feedback within assigned accounts and provide regular market updates. Coordinate with internal teams to resolve operational issues related to deliveries, orders, and customer service. Conduct regular customer visits to monitor account performance, identify sales opportunities, and maintain service standards. Prepare daily and monthly sales activity reports, customer updates, and market feedback for the HoReCa Manager. Ensure compliance with company operational procedures, food safety requirements, and execution standards across assigned accounts. Desired Candidate Profile Bachelor’s degree in business, Marketing, Hospitality Management, or related field preferred. 4-8 years of sales experience in the Horeca or related industry. Proven experience in sales, preferably within the Horeca or foodservice industry. Strong communication and negotiation skills. 3–5 years of experience in FMCG or foodservice sales within the UAE market. Experience in frozen food categories is preferred. Experience handling HoReCa or foodservice customer accounts. UAE HoReCa market experience is preferred. Valid UAE driving license is an advantage. Employment Type Full Time Company Industry FMCGFoodsBeverages Department / Functional Area SalesBusiness Development Keywords HoReCa SalesSales ExecutiveFMCGSellingPromotionsHotelRestaurantCatering Get real-time job updates only on our App