Influencer Marketing Executive

Job Description Roles & Responsibilities Research and identify suitable influencers, creators, and brand ambassadors across various social media platforms. Build and maintain strong relationships with influencers, talent agencies, and content creators. Conduct outreach and negotiate collaboration terms, deliverables, timelines, and compensation. Coordinate influencer campaigns from planning through execution and completion. Ensure all influencer content aligns with brand guidelines and marketing objectives. Prepare campaign briefs and communicate expectations clearly to influencers. Monitor campaign performance, including reach, engagement, conversions, and ROI. Track influencer deliverables and ensure timely content publication. Stay up to date with influencer marketing trends, emerging creators, and platform updates. Maintain an organized database of influencers, campaign records, contracts, and performance reports. Collaborate with the Marketing, social media, and Creative teams to develop effective campaign strategies. Manage campaign budgets and ensure cost-effective partnerships. Prepare regular reports and provide recommendations for future influencer campaigns. Desired Candidate Profile Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Minimum of 4–8 years of experience in influencer marketing, digital marketing, brand partnerships, or social media marketing. Proven experience in influencer marketing, with a strong portfolio of successful collaborations involving fashion, lifestyle, and restaurant/F&B brands. Demonstrated ability to develop, execute, and manage influencer campaigns that drive brand awareness, engagement, and campaign objectives. Established network of influencers, content creators, and talent agencies within the fashion and food & beverage industries is highly preferred. Experience negotiating and managing influencer partnerships, including collaboration terms, deliverables, and campaign execution. Strong negotiation, communication, interpersonal, and relationship management skills. In-depth knowledge of major social media platforms, including Instagram, TikTok, YouTube, Facebook, and LinkedIn, and their respective influencer ecosystems. Experience using influencer marketing platforms, social media management tools, and analytics platforms is an advantage. Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines. Strong analytical skills with proficiency in Microsoft Excel, PowerPoint, and campaign performance reporting. Creative mindset with a strong understanding of current digital marketing, social media, and influencer marketing trends. Employment Type Full Time Company Industry Retail Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords Influencer EngagementContent CreationInfluencer Relations ManagerBrand PartnershipDigital Marketing ExecutiveInfluencer Partnerships ExecutiveInfluencer Outreach Coordinator Get real-time job updates only on our App