National Sales Manager – Modern Trade

Job Description Roles & Responsibilities Job description: Hiring: National Sales Manager – Modern Trade | Personal Care / FMCG Job Location: Cairo, Egypt Recruitment Type: Permanent We're hiring on behalf of a leading global personal care and FMCG company for a National Sales Manager – Modern Trade role based in Cairo, Egypt. About the Role You'll define and drive the Modern Trade strategy across the country, lead a distributor-led commercial structure, and identify new growth opportunities at speed and scale. This role reports directly to the Head of Sales. Key Responsibilities Set and own the MT channel strategic plan — distribution, promotions, activity grids, POSM Build the annual MT business plan (sales forecast, trade allowance) Lead and coach the MT team to deliver sales fundamentals (IMS, active accounts, MSL performance, Top 10 penetration) Own distributor financial compliance — budgeting, claims, reporting Drive Joint Business Plans with Key Accounts and lead quarterly business reviews Manage distributor relationships, S&OP alignment, and stock/DIH efficiency Analyze key retailer sell-out data to track market share vs. competition Lead talent development for the team Desired Candidate Profile Qualifications Bachelor's or Master's degree Minimum 8+ years in a National Sales Manager or equivalent Modern Trade leadership role, preferably within FMCG Strong data analytics, leadership, and stakeholder management skills Entrepreneurial mindset with a competitive spirit and change-management capability Compensation: Competitive package including basic salary, allowance, and 15% annual bonus Location: Cairo, Egypt (in-office interviews) Employment Type Full Time Company Industry PerfumeryToiletriesPersonal CareCosmetics Department / Functional Area SalesBusiness Development Keywords National Sales ManagerNational Sales Manager Modern TradeModern Trade Sales ManagerModern Trade Manager National SalesModern Trade Sales Manager FMCG Get real-time job updates only on our App