ABM Campaign Specialist

The ABM Campaign Manager is responsible for planning, executing, and optimizing account-based marketing campaigns that engage high-value target accounts and drive qualified pipeline. You'll own the end-to-end campaign lifecycle from account selection and messaging through multi-channel execution, measurement, and optimization working closely with sales, BDRs, and marketing to turn priority accounts into revenue. Principal

Responsibilities

• ABM Strategy & Execution Support the development and execution of the company's ABM strategy
• Define and maintain Ideal Customer Profiles (ICPs) and target account lists
• Build media plans and execute through direct and agency relationships
• Manage personalized, multi-channel campaigns (including email & digital advertising) designed to engage key decision-makers within target accounts
• Establish and maintain Marketing Qualified Account (MQA) criteria and account progression stages
• Marketing Technology & Data Manage ABM platforms such as 6sense and Hubspot systems
• Create and maintain dynamic account segments and audience lists
• Monitor account engagement, intent data, and buying stages
• Ensure data quality and account enrichment across marketing and sales platforms
• Sales & Marketing Alignment Partner with Sales to prioritize target accounts
• Design and monitor the lead-lifecycle through sales handoff until qualified pipeline
• Deliver account insights, intent signals, and engagement reports
• Campaign Management & Operations Design, implement, and manage end-to-end marketing campaigns, including awareness, demand generation, and lead qualification programs
• Ensure all campaigns adhere to brand guidelines, legal requirements, and best practices for deliverability and performance

Experience

Bachelor s degree in marketing, Business, or a related field. 6-7+ years of experience in Campaign management, Demand Generation, or ABM preferably in a B2B Tech/SaaS environment, cybersecurity, and/or highly regulated industries such as financial services and government. Experience with ABM and marketing automation platforms (e.g. HubSpot, Marketo, Demandbase, 6sense, or comparable). Hands-on in-platform experience running LinkedIn Ads and Google Ads, including building, optimizing, and reporting on paid campaigns. Strong understanding of the B2B sales cycle and lead management process (MQL, SQL, SAL, etc.) Proven track record of designing and executing successful multi-channel marketing campaigns that generate qualified pipeline Strong analytical, reporting, and project management skills.