Area Sales Manager

Key leadership role within a dynamic and evolving region, requiring strong commercial vision, people leadership, and operational excellence. Role and Mission Maximize sales and profitability across the assigned geographical area through strong, visible leadership, inspiring, motivating, and developing high-performing Store Managers. Lead by example to drive commercial strategy, operational excellence, client development, and sustainable retail network growth, while shaping a culture of accountability, collaboration, and consistent delivery of an exceptional brand experience across all stores.

Desired Candidate Profile

Knowledge and Experience Strong knowledge of point-of-sale operations, store processes, procedures, and guidelines. Sound understanding of retail P&L, budgets, cost control, and commercial performance indicators. Knowledge of incentive plans and governance rules. Strong awareness of the competitive landscape, market dynamics, and retail location economics. Strong knowledge of the brand s products, collections, and training tools. Core Competencies Caring for leadership, team management, and people development Client orientation and brand sensitivity Business and commercial awareness Entrepreneurial and growth mindset Impact and results orientation Influence and negotiation Forward thinking and proactivity Flexibility and resilience