ASO & App Growth Strategist cum Digital Marketer

Job Description Roles & Responsibilities •Develop and execute ASO strategies for Apple App Store and Google Play to improve rankings, visibility, downloads, and conversion. •Conduct keyword research, competitor analysis, A/B testing, and app listing optimization. •Develop and manage Google Ads, Meta Ads, TikTok Ads, and paid acquisition campaigns. •Optimize campaigns for CTR, CPC, CPA, CPI, CVR, ROAS, CAC, and LTV. •Develop digital marketing and brand promotion strategies to increase awareness, traffic, leads, and conversions. •Manage social media platforms, content calendars, campaigns, engagement, and brand presence. •Develop and optimize marketing creatives, ad copy, landing pages, promotional content, and campaigns. •Implement SEO strategies including keyword research, on-page, off-page, and technical SEO. •Monitor website and app performance, search rankings, traffic, installs, engagement, conversions, and revenue. •Analyze user behavior and optimize customer journeys, UI/UX, onboarding, landing pages, and conversion points. •Conduct A/B testing and continuously improve creatives, campaigns, app listings, and digital experiences. •Prepare performance reports and provide data-driven growth recommendations. •Monitor competitors, market trends, platform updates, and emerging digital growth opportunities. •Work closely with product, development, design, and marketing teams to execute growth initiatives. Desired Candidate Profile We are looking for a results-driven ASO & App Growth Strategist cum Digital Marketer experienced in growing mobile and web applications through ASO, digital marketing, performance advertising, SEO, social media, creative optimization, and data-driven strategies. Requirements •Proven experience in ASO, App Growth, Digital Marketing, or Performance Marketing. •Strong experience with Google Ads, Meta Ads, SEO, social media, and paid advertising. •Experience growing mobile and web applications. •Knowledge of ASO, SEO, analytics, A/B testing, conversion optimization, and UI/UX. •Strong creative, analytical, communication, and problem-solving skills. •Data-driven mindset with proven ability to improve campaign and growth performance. Tools & Platforms Analytics: Firebase, Google Analytics, Google Search Console, App Store Connect, Google Play Console, PostHog ASO: AppTweak, Sensor Tower, Mobile Action, FoxData, SplitMetrics Advertising: Google Ads, Meta Ads Manager, TikTok Ads Growth: RevenueCat, Superwall Design/UI: Figma, Canva, Photoshop, Illustrator KPIs Mobile App Growth | Organic & Paid Installs | SEO Rankings | Website Traffic | Leads | Conversions | CTR | ROAS | CPI/CPA | User Engagement | Retention | Revenue | Brand Growth Employment Type Full-time Company Industry IT - Software Services Department / Functional Area IT Hardware SupportIT Hardware Repair & Maintenance Keywords App Marketing StrategistMobile MarketingPerformance Marketing Manager MobileASO ManagerApp Store Optimization ASO Get real-time job updates only on our App