B2B Sales Executive

• Channel Development & Partner Acquisition Identify and approach IT companies, computer shops, IT resellers, system integrators, and independent IT technicians. Develop and expand SOFT STM's distribution and reseller network throughout Lebanon. Establish long-term business relationships with new and existing channel partners. Identify opportunities to introduce SOFT STM products into existing reseller portfolios. Conduct regular field visits and meetings with prospective distribution partners. 2. Sales & Revenue Generation Promote and distribute SOFT STM's hardware and software solutions through authorized resellers and IT professionals. Achieve monthly, quarterly, and annual sales targets. Generate new business opportunities and convert prospects into active purchasing partners. Encourage repeat orders and increase sales volume from existing partners. Prepare commercial offers, reseller quotations, and pricing proposals. Negotiate commercial terms within approved company policies. 3. Partner Relationship Management Maintain regular communication with all assigned IT partners and technicians. Provide product information, pricing updates, promotional offers, and sales support. Coordinate product demonstrations and technical presentations when required. Assist partners in identifying suitable products for their customers. Ensure partner satisfaction and resolve commercial issues in coordination with internal departments. 4. Market Development & Competitor Analysis Monitor market trends, competitor products, distribution pricing, and reseller activities. Identify underserved geographical areas and new opportunities for market expansion. Recommend promotional campaigns and reseller incentive programs. Provide feedback on product demand, market positioning, and channel performance. 5. Sales Reporting & CRM Management Maintain an updated database of IT companies, resellers, and independent technicians. Record all sales activities, customer visits, quotations, and follow-ups in the company CRM. Submit weekly sales activity reports and monthly performance reports. Monitor quotations, purchase orders, collections, and pending transactions. Prepare accurate sales forecasts and maintain an active sales pipeline. Key Performance Indicators (KPIs) Performance will be evaluated based on: 1. Number of new qualified IT resellers and technicians recruited. 2. Number of active partners generating regular purchase orders. 3. Monthly and quarterly sales revenue against targets. 4. Sales growth and repeat-order rate from existing partners. 5. Number of partner visits, meetings, and product presentations. 6. Quotation-to-order conversion rate. 7. Sales pipeline development and CRM reporting accuracy. 8. Timely follow-up on outstanding payments and partner accounts.

Desired Candidate Profile

Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field. Minimum 3 4 years of proven sales experience in IT hardware, software, technology distribution, or channel sales. Previous experience selling through IT resellers, distributors, system integrators, or IT technicians is highly preferred. An existing network of IT companies and IT technicians in Lebanon is a significant advantage. Familiarity with networking equipment, telecommunications, access control, attendance systems, and IT infrastructure products is desirable. Strong B2B sales, negotiation, and relationship-building skills. Ability to develop and manage reseller and distribution channels. Good technical understanding of IT products and solutions. Self-motivated, target-oriented, and capable of working independently. Strong communication and presentation skills. Proficiency in Microsoft Office and CRM applications. Good command of Arabic and English. Valid driving license and ability to conduct regular field visits.