B2G Partnership Sales Manager, MEA - EdTech/Governmental Services

Leading Education Player Growing Government Sales Division B2G sales Strategy & Revenue Growth Develop and execute B2G sales strategies that support commercial objectives and growth ambitions Identify and pursue new business opportunities across target markets and customer segments Build and maintain a healthy B2G sales pipeline to achieve and exceed revenue targets Monitor market trends, competitor activity, and customer needs to identify opportunities for growth Contribute to annual B2G sales planning, budgeting, and forecasting activities Business Development Generate qualified leads through networking, referrals, industry events, partnerships, digital channels, and direct outreach Conduct market research to identify new customers, sectors, and expansion opportunities Develop compelling value propositions aligned to customer challenges and strategic priorities Build strategic relationships with key decision-makers and stakeholders B2G sales Cycle Management Manage the full B2G sales lifecycle from prospecting and qualification through proposal, negotiation, contract execution, and handover Deliver engaging product demonstrations and presentations tailored to customer requirements Prepare commercial proposals, business cases, and tender responses Lead commercial negotiations while ensuring alignment with company objectives and governance requirements Maintain accurate B2G sales records, forecasts, and pipeline reporting within CRM systems Account Management & Customer Success Develop and maintain strong relationships with customers to support long-term retention and growth Identify opportunities for upselling, cross-selling, and account expansion Act as a trusted advisor to customers, understanding their business objectives and educational priorities Support customer success initiatives by collaborating with implementation, training, and support teams Stakeholder Management Build and maintain strong relationships with external stakeholders, including government entities, regulatory bodies, industry associations, and strategic partners. Engage with ministerial offices and senior government representatives to align initiatives with national priorities, regulatory requirements, and digital transformation agendas. Develop and manage ambassadorial and diplomatic relationships to support market entry, partnership development, and cross-border collaboration opportunities. Represent the organization in high-level stakeholder engagements, forums, and executive meetings, ensuring effective communication of strategic objectives and value propositions. Coordinate across internal and external stakeholders to facilitate decision-making, remove barriers to implementation, and drive successful project outcomes. Reporting & Performance Management Track and report on B2G sales performance against agreed KPIs and targets Maintain accurate forecasting and pipeline visibility Produce regular management reports and commercial updates Drive continuous improvement of B2G sales processes, tools, and methodologies Set, monitor and share performance data and dashboards What's on Offer Our client values curiosity, purpose, and the drive to make a real difference in the education sector. Here's a glimpse of what they offer: Competitive Salary Annual flight allowance Annual performance bonus Education allowance Health and Life insurance Enhanced leave policy A hybrid work model and remote working days to work from anywhere

Desired Candidate Profile

Bachelor's Degree in Business Administration, Education, Marketing, B2G sales, or a related discipline Minimum 7 years experience in business diplomacy, B2G sales, business development, account management, or commercial roles Demonstrated success in achieving and exceeding targets Experience within Education, EdTech, SaaS, Technology, or Digital Solutions environments preferred Proven ability to build and maintain senior stakeholder relationships Experience working with public sector and education customers across Middle East, Africa, CIS is advantageous Native Arabic communication skills (reading, writing, verbal), French is a plus