Digital Marketing and Data Governance Lead

Joining Global Marketing & Communications (GMC) means contributing to the company s customer-centric growth engine by helping customers live more confident futures. Whether driving external or internal marketing and communications, you ll be fostering engagement and alignment with MetLife s purpose and values that enable positive customer experiences. Become part of a dynamic team that harnesses an agile and data-driven approach across paid, owned, and earned channels to deliver meaningful and measurable outcomes for MetLife s key stakeholders: associates, communities, customers, and shareholders. The Digital Marketing and Data Governance Lead is responsible for Digital marketing ownership, agency governance, performance marketing, Adobe Analytics reporting, website journey/UI/UX, and data governance across digital assets across Egypt. This is an exciting opportunity to act as the department s digital marketing go-to person, ensuring digital campaigns, agencies, website journeys, analytics reporting, and digital data governance are managed in a structured, measurable, and insight-led manner. The role translates performance and digital asset data into actionable recommendations that improve campaign effectiveness, customer journeys, and business impact. Key Responsibilities Lead the digital marketing strategy, ensuring the effective utilization of appropriate digital assets, and supervise agency strategy and execution to achieve business objectives. Adobe Analytics, Dashboarding & Performance Reporting. Website Customer Journey, Information Architecture, UI & UX Governance. Digital Data Governance, Measurement Frameworks & Data Quality Assurance. Performance Marketing Management & Optimization. Digital Agency Governance & Vendor Management. Digital Product Support & End-to-End Customer Journey Enhancement. Data-Driven Insights & Recommendations to Improve Business Performance. Digital Asset Performance Monitoring & Continuous Improvement. AI-Driven Marketing Insights & Automation: Leverage AI tools and analytics to optimize campaign performance, enhance customer targeting, automate reporting, and support data-driven decision-making.

Desired Candidate Profile

Bachelor's degree in Marketing, Business Administration, Communications, Data Analytics, or a related field. 7-10 years of experience in Digital Marketing, Performance Marketing, Digital Analytics, or Data Governance. Strong experience with Adobe Analytics, digital reporting, and performance measurement. Proven experience managing digital agencies and external partners. Experience in website optimization, customer journey mapping, and UI/UX governance. Familiarity with AI-powered marketing, analytics, and automation tools is highly preferred. Strong analytical, stakeholder management, and project management skills. Experience in digital marketing strategy, performance marketing, customer journey optimization, or digital transformation initiatives. Advanced proficiency in Adobe Analytics, Google Analytics, or other digital measurement and reporting platforms. Experience in developing and maintaining digital dashboards, KPI frameworks, and data-driven performance reporting. Familiarity with digital data governance principles, tagging strategies, measurement frameworks, and data quality controls. Knowledge of SEO, SEM, paid media, conversion rate optimization (CRO), and marketing attribution models. Experience working in a cross-functional environment with marketing, technology, product, and agency teams. Strong project management and stakeholder management skills, with the ability to influence decisions through data and insights. Experience in website management, content optimization, and enhancing digital customer experiences across multiple channels.