Digital Marketing Specialist

Performance Marketing & Paid Campaigns Manage end-to-end paid digital campaigns across platforms including Google Ads (Search, Display, Shopping), Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads. Track, analyze, and optimize campaign performance against KPIs such as CPA, ROAS, CTR, and conversion rates. Perform continuous A/B testing on ad creative, landing page copy, and target audiences to maximize performance budget efficiency. SEO & Content Optimization Execute search engine optimization (SEO) strategies, including keyword research, technical SEO audits, on-page optimization, and backlink analysis to grow organic web traffic. Collaborate with graphic designers and content creators to produce compelling visual assets, copy, and video clips tailored to each channel.

Experience

Minimum 3–5 years of hands-on digital marketing experience, ideally within an agency environment or high-growth brand in the UAE/GCC region.

Technical Skills

• Proficient in Google Ads, Meta Business Suite, and LinkedIn Campaign Manager
• Deep experience with Google Analytics 4 (GA4), Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Familiarity with CRM and email tools (e.g., HubSpot, Mailchimp) and basic web platforms (WordPress, Shopify)

Education

Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field. Certifications: Google Ads/Analytics certifications or Meta Certified Digital Marketing Associate credentials are a strong plus. Key Competencies: Strong analytical skills with a data-first mindset. Exceptional written and verbal communication skills in English (Arabic fluency is a distinct advantage). Ability to stay ahead of industry trends, algorithm updates, and emerging AI tools (e.g., ChatGPT, Midjourney) for marketing efficiency. Employment Type Full-time