Digital Marketing Specialist – Startup Launch (Part-Time/Freelance)

We are looking for a versatile and proactive Digital Marketing Specialist with proven expertise in WhatsApp Business marketing, automation workflows, paid advertising, and social media management. The ideal candidate should be comfortable working with modern AI tools to create engaging content and execute end-to-end digital campaigns across various platforms.

Key Responsibilities

• WhatsApp & Automation Create and manage content for WhatsApp Business profiles (including brochures, videos, graphics, and written content)
• Set up automated WhatsApp workflows to enable users to submit forms, upload documents/media, and receive real-time responses
• Execute mass WhatsApp messaging campaigns while adhering to platform policies
• Email & Contact Management Plan and run mass email campaigns using tools like Mailchimp or SendinBlue
• Extract and manage contact data from email accounts, Indeed, Naukri Gulf, and similar platforms
• Maintain organized contact databases/CRMs for campaign targeting and follow-ups
• Ads & Campaign Management Plan, launch, and optimize Google Ads and Meta (Facebook/Instagram) ad campaigns
• Monitor ad performance and ensure efficient use of budget to maximize ROI. Prepare performance reports and recommendations
• Social Media Management Manage company social media accounts across platforms (Instagram, Facebook, LinkedIn, etc.)
• Create and schedule engaging content including posts, stories, and reels
• Monitor engagement, respond to messages/comments, and grow follower base
• Content Creation & AI Integration Design graphics, videos, and reels using tools like Canva, Adobe Creative Suite, or equivalents
• Use AI tools (e.g., ChatGPT, DALL·E, Lumen5, InVideo) to streamline content creation—both visual and written
• Write clear, SEO-friendly copy for ads, posts, and campaigns
• Desired Candidate Profile

Requirements

• 2–4 years of hands-on experience in digital marketing, with a portfolio of successful campaigns
• Solid understanding of Google Ads and Meta Ads Manager
• Strong skills in WhatsApp marketing tools, CRM systems, and email automation platforms
• Proficient in using graphic/video editing tools (Canva, Adobe Suite, or similar)
• Experience using AI tools for content generation
• Strong communication and time management skills
• Preferred

Skills

• Familiarity with basic HTML/CSS for email customization
• Prior experience in the recruitment or service industry
• Strong understanding of UAE/Dubai digital market trends
• Employment Type Part-time