Market Research Manager

We are seeking an experienced, hands-on market research professional to lead the end-to-end delivery of primary research projects — from research design through to final reporting and client presentation. The ideal candidate brings agency-side experience across the full research lifecycle, with strong capabilities in both qualitative and quantitative methodologies. The Research Manager will support studies and own them in close collaboration with their peers and the client across the whole project lifecycle: pre-fieldwork (research design, sampling, and questionnaire design), fieldwork (data collection and quality checks, conducting expert interviews, IDIs and FGDs) and post-fieldwork activities (quant/qual data analysis, reporting and delivering evidence-based outputs). As part of Evalueserve’s Market Research Practice, the Research Manager will contribute to a team that blends human expertise, automation, and strategic insight to answer crucial business questions through complex, high stakes, multi-market and multi-stakeholder projects for clients across the Professional Services sector (law firms, real estate, education, consulting and advisory, etc.). Key Responsibilities Collaborate with team members and provide support on quant/qual research design aligned with client business objectives and research questions. This might include support in building client proposals and responding to RFPs/RFQs. Provide advice on sample design, representativity, statistical testing strategy, methodology selection (online, CATI, F2F), and interpretation of results. Support in instrument development: o Develop, review and refine survey questionnaires – including routing logics, scale selection, and question wording, ensuring alignment with client goals. o Create structured or semi-structured discussion guides for qualitative methods (IDIs, FGDs, roundtables), adapting the structure and probing techniques to different stakeholder audiences and cultural contexts. Support in the moderation of IDIs, FGDs, roundtables and expert interviews across B2C, B2B and B2G stakeholders and multiple geographies. Synthesize qualitative data into thematic frameworks, develop code frames/taxonomies, and extract rich, evidence-based insights from transcripts. Oversee the full execution of surveys – from scripting and soft-launch through fieldwork closure – by closely collaborating with the fieldwork manager and vendor manager. Co-design the analysis plan with the data analyst by defining the analytical framework, key splits, statistical tests, and output formats before analysis begins. Maintain a strong conceptual understanding of market research analytical techniques to ensure the right methods are correctly deployed, without necessarily executing them (significance testing, regression, segmentation, MaxDiff, conjoint, pricing methodologies). Translate complex findings into clear, client-ready narratives, executive summaries, charts, infographics and PowerPoint reports. Develop actionable, insight-led recommendations, going beyond data description to strategic implications for the client. Ensure all deliverables meet methodological standards and are contextualized appropriately for the target audience (e.g., policy makers, executives, internal teams). Support and independently manage projects from kick-off to delivery, including timeline planning, resource coordination and budget tracking. Coordinate with all team members (solution architects, fieldwork managers, vendor managers, and data analysts) to ensure projects are delivered on time and according to the business requirements set out at the beginning of the project. Define and manage project scope, deliverables, and feedback cycles with clients and internal stakeholders. Identify risks, proactively communicate them to the client and implement the right risk mitigation solutions. Serve as the day-to-day client contact by managing expectations, presenting findings, leading debrief sessions, and handling feedback cycles. Core Competencies Comfortable owning every stage from brief to debrief, for qualitative, quantitative, and mixed-methods studies. Strong conceptual understanding of survey data structures, questionnaire logic, analytical methods, and common market research outputs. Ability to critically review quantitative outputs and provide clear, constructive feedback to peers. Ability to synthesize qualitative and quantitative findings into cohesive, evidence-based narratives. Excellent client-facing communication skills — able to present confidently, manage expectations, and translate technical concepts for non-technical audiences. Strong project management skills — highly organized, deadline-driven, and able to juggle multiple workstreams. Proactive problem-solver — anticipates issues, flags risks, and proposes solutions. Cross-cultural sensitivity and experience working across international markets. Required Qualifications Bachelor's Degree (or higher) in Marketing, Sociology, Psychology, Economics, Statistics, Political Science, or a related field. Minimum of 7-10 years of hands-on experience in primary market research within a market research agency. Excellent written and spoken English proficiency. Demonstrated experience managing the full project lifecycle — from research design, questionnaire/discussion guide creation, fieldwork management, analysis oversight, reporting, to client delivery. Proven moderation experience — IDIs, focus groups, or roundtables (online and/or face-to-face). Proficiency in Excel (advanced) and PowerPoint (report-ready outputs).

Desired Candidate Profile

Market Research Manager Employment Type Full-time