performance marketing excutive

Job Description Roles & Responsibilities Biznet Consulting is looking for a Performance Marketing Executive to plan, execute, optimize, and report paid digital campaigns focused on quality lead generation. The ideal candidate should have practical hands-on experience in LinkedIn Ads, Snapchat Ads, X/Twitter Ads, Google Ads and Meta Ads, with strong understanding of tracking, analytics, campaign testing and cost-per-lead optimization. KEY RESPONSIBILITIES Plan, launch and manage paid campaigns across LinkedIn, Snapchat, X/Twitter, Google and Meta platforms. Generate quality leads for Biznet services through paid search, paid social and retargeting campaigns. Build and optimize LinkedIn Lead Gen Forms, Sponsored Content, Message Ads and job-title/industry based targeting. Manage Snapchat Ads and X/Twitter Ads campaigns for awareness, traffic and lead generation objectives. Set up campaign tracking using GA4, Google Tag Manager, LinkedIn Insight Tag, Snapchat Pixel, Meta Pixel and UTM links. Monitor daily performance, control ad spend and optimize campaigns to reduce CPL and improve lead quality. Conduct A/B testing for ad copies, creatives, audiences, placements, forms and landing pages. Coordinate with the sales/business development team to understand lead quality and improve campaign targeting. Prepare weekly and monthly reports covering spend, impressions, clicks, leads, CPL, conversion rate and recommendations. Research competitors, keywords, audiences and market trends to identify new campaign opportunities. Desired Candidate Profile Skill Area Requirement Paid Ads Platforms LinkedIn Ads, Snapchat Ads, X/Twitter Ads, Google Ads, Meta Ads LinkedIn Ads Lead Gen Forms, Sponsored Content, Message Ads, audience targeting by job title, industry and company size Snapchat & X Ads Campaign setup, audience targeting, pixel tracking, awareness, traffic and lead campaigns Tracking & Analytics GA4, Google Tag Manager, LinkedIn Insight Tag, Snapchat Pixel, Meta Pixel and UTM tracking Performance Optimization CPL reduction, bid optimization, A/B testing, retargeting and lead quality improvement Reporting Weekly reports, campaign insights, budget utilization and recommendations Landing Pages Basic understanding of conversion-focused landing pages and lead form optimization Communication Ability to coordinate with marketing, sales and management teams REQUIREMENTS 2 - 5 years of experience in performance marketing, paid media or digital marketing. Strong hands-on experience with LinkedIn Ads is mandatory. Experience with Snapchat Ads and X/Twitter Ads is highly preferred. Good knowledge of Google Ads, Meta Ads, lead generation campaigns and retargeting. Ability to set up conversion tracking and prepare clear performance reports. B2B lead generation experience in consulting, construction, real estate, training or professional services is an advantage. Strong analytical mindset with good communication and follow-up skills. Employment Type Full Time Company Industry ConstructionCivil Engineering Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords Lead GenerationPerformance Marketing ManagerPaid Media SpecialistROIPPCFacebook AdsGoogle Ads Get real-time job updates only on our App