PPC Specialist (Ecommerce)

Location

Dubai, UAE (Hybrid) Job Description Calling all PPC gurus with a passion for eCommerce! Ready to set the digital advertising world ablaze? Join our team as an eCommerce PPC Specialist and take the lead in propelling our clients online presence to new heights.

Responsibilities

• Develop, implement, and manage PPC campaigns across various digital platforms like Amazon, Google, Shopify, eBay, Etsy, and more
• Conduct PPC audits to ensure our strategies align with industry best practices
• Perform daily account management of pay-per-click accounts on Google AdWords, Bing, and other search platforms
• Monitor and adjust bids to gain better ROl
• Run PPC tests and analyze & report on results
• Conduct keyword research and selection for PPC campaigns
• Maintain knowledge of industry trends and changes in PPC strategies
• Work closely with our clients marketing team to achieve integrated marketing objectives
• Understand and analyze competitor advertising links and strategies
• Develop forecasts and budgets for PPC activities
• Provide creative ideas for advert wording and visuals
• Implement strategies to increase brand awareness
• Generate monthly reporting for all key metrics, goal tracking, revenue tracking, and other KPIs
• Control and optimize the landing pages and the copies for all PPC campaigns
• Build and manage large keyword lists
• Qualifications As an SEO and AI Specialist at Sandstorm Digital, you will be responsible for developing, implementing, and managing SEO strategies that integrate AI-driven tools and techniques
• Your role will involve optimizing clients websites to improve search rankings, driving organic traffic, and using AI to enhance the effectiveness and efficiency of SEO practices
• You ll work closely with our content, technical, and creative teams to ensure our strategies are data-driven and deliver measurable results. 4+ years of experience in a similar role
• Fluent in English, Arabic is a plus
• Knowledge/Experience of Arabian Gulf spending habits
• Bachelor s degree in Marketing, Business, or related field
• In-depth experience with bid management tools
• Understanding of SEO and digital marketing concepts
• Familiar with multiple platforms (e.g.. AdWords, Facebook, Yahoo) is preferred
• Knowledge of keyword research and data mining tools
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
• Out-of-the-box thinking and strong analytical skills
• Excellent communication and teamwork skills
• Google AdWords certification is a plus
• Experience with eCommerce or Consumer Packaged Goods (CPG) is a plus