Sales Director Packaging & Printing

Location

Between Lebanon and Togo, with extensive travel across African markets Role Overview The Sales Director will lead the company s commercial expansion and develop new markets across Africa within the packaging and printing industry. The successful candidate will define and implement the international sales strategy, strengthen key customer relationships, develop commercial channels, and lead the sales team. This role requires strong industry knowledge, an entrepreneurial approach, and proven success in international business development, preferably in West Africa. Key Responsibilities Develop and implement the company s international sales strategy to support growth across African markets. Identify and secure new customers and business opportunities, particularly within industrial sectors. Expand existing markets and establish new distribution networks, sales channels, and commercial partnerships. Build and maintain strong relationships with major industrial and international customers. Manage and develop key accounts, identifying opportunities to broaden relationships and increase sales. Lead, coach, and develop the sales team, setting clear objectives and monitoring performance. Prepare sales forecasts, budgets, and business development plans, tracking results against agreed targets. Lead negotiations for major commercial agreements and strategic partnerships. Monitor market trends, competitor activity, and customer needs to identify opportunities for expansion. Work closely with management and production teams to develop commercially viable solutions adapted to customer requirements. Key Competencies Strategic commercial thinking and a strong business development mindset. Excellent negotiation, communication, and relationship management skills. Strong leadership, coaching, and team management abilities. Sound commercial judgment and planning skills. An entrepreneurial, proactive, and results-oriented approach. Ability to work effectively across different cultures and markets.

Desired Candidate Profile

Ideally 8 10 years of relevant sales and business development experience in the packaging and printing industry. Strong knowledge of packaging products and printing solutions, including flexible packaging, labels, and cartons. Proven success in developing international markets, preferably across Africa, with West African experience particularly valuable. Demonstrated experience managing key accounts and negotiating with large industrial customers. Experience leading sales teams and delivering commercial objectives. Fluency in French and English is mandatory, with particularly strong French communication skills. Willingness and ability to work between Lebanon and Togo and travel extensively across African markets.