Sales Growth Manager

. Duties and Responsibilities 2.1 App and Subscription Sales Growth Develop and implement strategies to increase food subscription sales through the company application. Increase new customer acquisition and improve the conversion rate of app visitors into paying subscribers. Analyze the customer journey from registration through purchase completion and subscription renewal. Develop subscription packages and promotional offers that meet customer needs and increase average order value. Propose initiatives to increase sales during seasonal periods and periods of low demand. 2.2 Customer Retention and Subscription Renewals Develop a clear strategy for following up with customers before their subscriptions expire and encouraging them to renew. Analyze the reasons for subscription cancellations and non-renewals and implement measures to address them. Develop win-back programs to reactivate former customers and convert them into active subscribers. Monitor the performance of customer service and telesales teams and measure the impact of customer outreach on sales and subscription renewals. 2.3 Data Analysis and Performance Monitoring Analyze sales and customer data, customer acquisition sources, and purchasing behavior. Prepare periodic reports covering revenue, new and renewed subscriptions, conversion rates, and cancellation rates. Measure Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and the return on marketing campaigns. Identify growth opportunities and performance gaps and recommend practical, data-driven solutions. 2.4 Sales and Marketing Strategy Development Coordinate with the Marketing team to design campaigns targeting customer segments with the highest likelihood of subscribing. Evaluate promotions and discounts based on their impact on sales and profitability, avoiding unnecessary discounting. Develop referral programs, customer recommendation initiatives, and targeted offers for existing and former customers. Test new marketing channels and sales approaches and measure their performance before scaling them. 2.5 Revenue Channel Development Identify new opportunities to increase meal and food subscription sales. Develop upselling and cross-selling opportunities aligned with the company's products. Explore partnerships and sales channels that can generate new customers and additional revenue. Develop clear execution plans to convert growth opportunities into measurable financial results.

Desired Candidate Profile

Bachelor's degree in Marketing, Business Administration, Sales, or a related field. At least five years of practical experience in sales growth, digital marketing, or business development, preferably including experience with e-commerce applications or subscription-based businesses. Proven track record of increasing revenue and improving conversion and customer retention rates. Strong skills in sales data analysis, reporting, and performance measurement. Familiarity with Customer Relationship Management (CRM) systems, digital analytics tools, and marketing campaign management. Strong planning, analytical, negotiation, and team management skills. Experience in the healthy food, restaurant, or food subscription industry is preferred. Employment Type Full-time