Sales Manager (Traditional Trade – TT)

Minimum 10 years of proven UAE FMCG Traditional Trade (TT) sales experience, with at least 7 years in a managerial role. Extensive knowledge of the UAE Traditional Trade market, including groceries, baqalas, wholesalers, distributors, and independent retail outlets. Strong network with key wholesalers, distributors, and major TT customers across the UAE. Proven track record of consistently achieving and exceeding sales, volume, and profitability targets. Strong expertise in route-to-market strategy, sales planning, distribution expansion, and market penetration. Demonstrated ability to build, lead, coach, and inspire high-performing sales teams. Strong commercial acumen with expertise in pricing, trade promotions, negotiations, forecasting, budgeting, and P&L management. Ability to identify market opportunities, analyze competitor activities, and implement effective growth strategies. Excellent leadership, communication, negotiation, and decision-making skills. Strong analytical skills with experience in sales reporting, KPI management, and business performance analysis. Proficient in Microsoft Office and ERP/CRM systems.

Desired Candidate Profile

Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is a plus. Minimum of 7-15 years of progressive sales experience, with at least 3 years specifically in managing traditional trade channels. Proven track record of successfully leading and developing sales teams to achieve ambitious targets in a competitive market. Deep understanding of the traditional trade landscape, including distribution models, retail dynamics, and consumer purchasing behaviors. Employment Type Full-time