SEO Specialist

As an SEO Specialist at Presentail, you will: Develop and execute on-page, off-page, and technical SEO strategies to increase organic traffic. Conduct keyword research to guide content creation and product/category optimization. Optimize Presentail s website structure, metadata, and internal linking for maximum visibility. Monitor, audit, and improve site performance (speed, indexing, crawlability, mobile optimization). Implement link-building strategies and manage relationships with partners for backlinks. Use tools like Google Analytics, Google Search Console, and SEMrush/Ahrens to track performance and identify growth opportunities. Collaborate with content, marketing, and product teams to ensure SEO best practices are applied across campaigns. Stay up to date with SEO trends, Google algorithm updates, and e-commerce best practices.

Desired Candidate Profile

Bachelor s degree in Marketing, Business, Computer Science, or related field. Preferably 2+ years of experience in SEO, ideally within e-commerce or digital marketing. Strong knowledge of on-page, off-page, and technical SEO. Hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.). Familiarity with HTML/CSS basics, CMS platforms (WordPress, Shopify, or similar). Excellent analytical and problem-solving skills with a data-driven mindset. Strong communication and collaboration skills.