Social Media Specialist

Job Description Roles & Responsibilities Responsibilities Own the monthly social media calendar end-to-end: content planning, copywriting, design briefing, stakeholder alignment, scheduling, and reporting. Plan, produce, and execute brand awareness campaigns on social media - from concept to post-campaign analysis. Manage and optimize paid advertising campaigns on LinkedIn and other relevant platforms: budgeting, targeting, tracking, and performance reporting. Handle community management for regional inquiries, ensuring timely and on-brand responses. Track and report on social media performance against industry benchmarks; translate findings into actionable recommendations. Support employee advocacy by creating shareable, engaging content for internal champions. Stay current on platform changes, content formats, and social media trends; bring relevant insights to the wider team. Collaborate with growth marketing to ensure content supports pipeline contribution and aligns with demand generation goals. Produce high-quality B2B content for the MENA region in both English and Arabic: blogs, ebooks, customer stories, case studies, brochures, event materials, and landing page copy. Translate and localize global content into Arabic, adapting messaging for regional relevance. Manage content publishing and on-page SEO for the Arabic website. Identify content gaps and prioritize what gets translated, localized, or created from scratch. Conduct regular competitive analysis to inform content and positioning decisions. Desired Candidate Profile 5+ years of experience in social media and content marketing within B2B technology, SaaS, or a comparable industry. Demonstrated ability to independently own and execute social media strategy: from calendar planning through to reporting , without relying on heavy direction. Proven track record running paid campaigns on LinkedIn: campaign setup, audience targeting, budget management, A/B testing, and performance optimization. Strong content writing skills across formats: equally comfortable writing a 1,500-word customer story and a 50-character LinkedIn hook. Experience managing SEO and content publishing on CMS platforms (WordPress or similar); working knowledge of HTML and web traffic metrics. Analytical mindset: comfortable using tools like Google Analytics, LinkedIn Campaign Manager, and social listening platforms to draw conclusions and recommend changes. Native-level Arabic and full professional proficiency in English; experience producing original Arabic-language content (not just translation). Ability to manage multiple workstreams and stakeholder dependencies simultaneously, with a track record of meeting deadlines independently. Company Industry IT - Software Services Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords Social Media Specialist Get real-time job updates only on our App