B2B Sales Executive

Job Description Roles & Responsibilities B2B Sales Executive Korashi is a premium matcha brand focused on delivering high-quality Japanese matcha to cafés, wellness concepts, fitness studios, hotels, and restaurants across the UAE. We are looking for a motivated sales professional to help expand our B2B presence and build long-term wholesale partnerships. Key Responsibilities Identify and approach potential wholesale customers including cafés, restaurants, hotels, Pilates studios, wellness centers, and corporate offices. Generate new business opportunities through cold calling, networking, field visits, email outreach, and social media. Arrange product tastings and presentations for decision-makers. Build and maintain relationships with café owners, procurement managers, and F&B managers. Negotiate commercial terms and close wholesale accounts. Manage the sales pipeline and provide regular updates on leads and opportunities. Collaborate with the Korashi team to support product launches, promotions, and partnerships. Monitor market trends and competitor activity within the specialty beverage industry. Requirements Previous experience in B2B sales, preferably within food & beverage, hospitality, coffee, tea, wellness, or FMCG industries. Existing network within the UAE hospitality and café sector is highly preferred. Strong communication, negotiation, and relationship-building skills. Self-motivated and comfortable working independently. Valid UAE driving license is an advantage. Fluent English required; Arabic is a plus. What We Offer Attractive commission structure with uncapped earning potential. Opportunity to grow with an emerging premium wellness brand. Flexible working arrangement. Product training and sales support. Potential transition to a full-time leadership role as the business expands. Ideal Candidate You have experience selling into cafés, restaurants, hotels, or wellness businesses and already have relationships within the UAE F&B industry. You enjoy building partnerships, opening new accounts, and growing brands from the ground up. Desired Candidate Profile B2B Sales Executive Korashi is a premium matcha brand focused on delivering high-quality Japanese matcha to cafés, wellness concepts, fitness studios, hotels, and restaurants across the UAE. We are looking for a motivated sales professional to help expand our B2B presence and build long-term wholesale partnerships. Key Responsibilities Identify and approach potential wholesale customers including cafés, restaurants, hotels, Pilates studios, wellness centers, and corporate offices. Generate new business opportunities through cold calling, networking, field visits, email outreach, and social media. Arrange product tastings and presentations for decision-makers. Build and maintain relationships with café owners, procurement managers, and F&B managers. Negotiate commercial terms and close wholesale accounts. Manage the sales pipeline and provide regular updates on leads and opportunities. Collaborate with the Korashi team to support product launches, promotions, and partnerships. Monitor market trends and competitor activity within the specialty beverage industry. Requirements Previous experience in B2B sales, preferably within food & beverage, hospitality, coffee, tea, wellness, or FMCG industries. Existing network within the UAE hospitality and café sector is highly preferred. Strong communication, negotiation, and relationship-building skills. Self-motivated and comfortable working independently. Valid UAE driving license is an advantage. Fluent English required; Arabic is a plus. What We Offer Attractive commission structure with uncapped earning potential. Opportunity to grow with an emerging premium wellness brand. Flexible working arrangement. Product training and sales support. Potential transition to a full-time leadership role as the business expands. Ideal Candidate You have experience selling into cafés, restaurants, hotels, or wellness businesses and already have relationships within the UAE F&B industry. You enjoy building partnerships, opening new accounts, and growing brands from the ground up. Employment Type Full Time Company Industry FMCGFoodsBeverages Department / Functional Area BuyingPurchaseProcurementVendor Management Keywords Integrated Supply Chain And DevelopmentBusiness Growth And OperationsLogistics Optimization Get real-time job updates only on our App