BU Head Derma ME & NA

Job Description Roles & Responsibilities Your Tasks Role Purpose Lead the growth and development of the Derma category, including Eucerin, across the Middle East & North Africa. Responsible for delivering sustainable business growth, market outperformance, and execution excellence through strategic brand leadership, medical engagement, commercial management, and team development. Business Leadership & Strategy Define and drive the long-term growth strategy for the Derma business across MENA. Develop and execute annual business plans aligned with regional and global priorities. Accelerate profitable growth through portfolio management, pricing, innovation, and market expansion. Translate consumer, patient, HCP, and customer insights into actionable growth initiatives. Anticipate market trends, opportunities, and competitive risks, implementing appropriate actions. Serve as the strategic advisor to the GM and Country Managers on Derma business performance and growth. Commercial Performance Deliver Net Sales, Market Share, and Profitability targets. Lead business reviews, forecasting, financial planning, and demand alignment processes. Optimize marketing and operational investments to maximize ROI. Monitor KPIs and drive accountability across markets. Brand & Consumer Excellence Lead integrated consumer marketing strategies across all touchpoints. Drive excellence in media, digital, influencer, e-commerce, and retail activation. Ensure innovation success, portfolio optimization, and brand consistency across markets. Build strong consumer-centricity to strengthen brand equity and growth. Medical & Detailing Excellence Define and execute the regional medical engagement strategy. Drive excellence in detailing through effective segmentation, targeting, and productivity management. Strengthen partnerships with dermatologists, HCPs, and KOLs. Enhance scientific credibility and healthcare professional recommendation of Eucerin. Distributor & Customer Leadership Partner with market teams, distributors, and key customers to ensure flawless execution. Align brand strategies with customer activation plans. Drive execution standards, governance, and capability building across markets. Leadership & Organizational Development Build, lead, and develop a high-performing and engaged team. Foster a culture of accountability, collaboration, and continuous improvement. Develop talent pipelines and succession plans. Lead cross-functional collaboration and organizational change initiatives. Middle East Leadership Team As a member of the Middle East Leadership Team, contribute to the overall success of the market unit by: Supporting enterprise-wide strategic decisions and business priorities. Championing Beiersdorf values, culture, and leadership behaviors. Driving employee engagement, organizational effectiveness, and compliance with company policies and governance standards. Desired Candidate Profile Your Profile Education: University degree in Business, Marketing, Pharmacy, Life Sciences or related discipline Skills: Strategic Thinking Commercial Acumen Consumer / Patient Centricity Leadership & Talent Development Influencing & Stakeholder Management Data-Driven Decision Making Cross-Cultural Collaboration Fluent in English. Arabic a pro. Experience: Minimum 10 years of commercial experience. Proven success in marketing, sales or S&CM Experience managing healthcare, dermocosmetics, OTC or consumer healthcare brands. Strong track record of delivering profitable growth. Minimum 3 years of people leadership experience. Additional information For further information, please reach to your responsible recruiter Brinda Gangdev. Please apply online via the Beiersdorf Career site until 22nd July, 2026. Company Industry PerfumeryToiletriesPersonal CareCosmetics Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords BU Head Derma ME & NA Get real-time job updates only on our App