CRM Executive

Job Summary

Looking for a ideal candidate will be results-driven CRM Executive to own hands-on execution. The person will be responsible for building, testing, and deploying CRM campaigns on the MoEngage platform, directly impacting user conversion and retention for the e-commerce business.

Key Responsibilities

• Campaign Execution: Own the end-to-end setup and deployment of B2C campaigns across Push Notifications, Email, and WhatsApp using MoEngage and Braze
• Implementation & Configuration: Set up campaign logic, audience segmentation, and trigger-based journeys within the CRM platforms
• You will be expected to "run to implement" strategies, not just plan them
• Segmentation & Data Handling: Pull, clean, and segment user lists based on behavioral and demographic data to ensure targeted delivery
• Ensure data hygiene before every send
• A/B Testing: Execute A/B tests on copy, send times, and creative variants to optimize open rates and CTRs
• Quality Assurance: Conduct rigorous QA on all campaigns (links, dynamic content, rendering across devices) before launch to ensure error-free execution
• Performance Tracking: Monitor delivery, open, and click-through rates
• Flag anomalies and provide basic reports on campaigns to the Head of CRM

Qualifications

2-4 Years of B2C

Experience

Hands-on experience in retention marketing, CRM, or lifecycle marketing within a consumer-facing business. Platform Expertise: Mandatory hands-on experience with MoEngage. Strong preference for candidates who also have experience with Braze (or similar platforms like CleverTap). Channel Proficiency: Proven ability to execute campaigns across Push Notifications, Email, and WhatsApp is non-negotiable. Technical Aptitude: Comfortable with HTML/CSS for email templates (basic edits) and Excel/Google Sheets for data segmentation. Execution Mindset: You must be detail-oriented, process-driven, and comfortable with the repetitive nature of campaign setup and QA.