E-commerce Marketing Specialist

Job Summary

The E-commerce Marketing Specialist is responsible for implementing and executing e-commerce marketing initiatives to drive online sales, customer acquisition, engagement, conversion, and retention. The role focuses on supporting marketplace growth through digital marketing campaigns, customer segmentation, promotional activities, performance analysis, and customer experience optimization. The position contributes to the development and execution of e-commerce marketing strategies, ensuring alignment with business objectives and commercial priorities while coordinating with internal departments, external agencies, vendors, and marketplace partners. Essential Duties and

Responsibilities

• E-commerce Marketing & Business Growth Support the development and execution of e-commerce marketing plans and growth initiatives
• Identify opportunities to increase online sales, GMV, customer acquisition, and market share
• Monitor market trends, customer needs and competitor activities to identify growth opportunities
• Conduct competitor benchmarking and support initiatives to improve marketplace performance
• Marketing Campaigns & Promotions Plan and execute digital marketing campaigns, seasonal promotions, and commercial initiatives
• Coordinate discounts, coupon codes, cashback offers, product bundles and joint vendor campaigns
• Monitor campaign performance and recommend optimization opportunities
• Ensure consistent brand communication across e-commerce channels
• Customer Acquisition, CRM & Retention Drive qualified traffic through digital marketing, SEO, content optimization and acquisition partnerships
• Analyze customer behavior, demographics and purchase history to develop targeted customer segments
• Execute personalized campaigns and customer journeys through email, SMS and push notifications
• Support customer retention, loyalty, reactivation and repeat-purchase initiatives
• Monitor CAC, ROAS and customer lifetime value (CLV) to improve marketing effectiveness
• Conversion Rate Optimization (CRO) & Customer Experience Monitor the customer journey, identify conversion barriers, and recommend website improvements
• Optimize product pages, content, visibility, and promotional placement
• Monitor conversion rates, customer behavior and cart abandonment, and recommend improvement initiatives
• Support A/B testing and coordinate website optimization with IT teams
• Marketplace & Commercial Development Improve product visibility, category performance, and marketplace growth
• Develop cross-selling, upselling, bundling and promotional initiatives
• Monitor product and category performance and identify new business and partnership opportunities
• Coordinate with vendors to support commercial and marketplace initiatives
• Performance Analytics, Budget & Reporting Develop and maintain e-commerce marketing dashboards and monitor key performance indicators
• Support the preparation and monitoring of the e-commerce marketing budget
• Analyze website traffic, customer behavior, conversion trends, and campaign performance
• Evaluate marketing ROI, profitability, and budget efficiency
• Provide data-driven insights and recommendations through periodic management reports
• Support marketing budget planning and track campaign spending
• Marketing Coordination & Execution Coordinate with internal departments, including IT, Finance, Sales, Customer Experience, Logistics, and Procurement
• Manage coordination with external agencies, vendors, and marketing partners
• Follow up on marketing campaigns and ensure timely execution and delivery

Desired Candidate Profile

Requirements Strong understanding of e-commerce, digital marketing, and growth marketing strategies is a MUST . Experience in online retail, e-commerce platforms, or marketplace environments is a MUST. Practical experience in developing and executing digital marketing campaigns. Knowledge of customer segmentation, CRM, and marketing performance analysis. Strong analytical skills with the ability to interpret data and translate insights into actionable initiatives. Understanding of website conversion optimization, customer acquisition, and retention strategies. Strong project management, organizational, and coordination skills. Ability to monitor campaign performance and optimize marketing activities based on results. Years of

Experience

Minimum of 3u20135 years of relevant experience in e-commerce and growth marketing.

Education

A Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field. Professional certifications in e-commerce and/or digital marketing are an advantage.

Location

Ramallah, Palestine. Languages Required: Fluent in Arabic and English.