Lead Generation Officer

About the jobThe role focuses on identifying, qualifying, and nurturing potential leads to support in business growth.Key ResponsibilitiesConduct outbound calls to prospective clients to introduce products/services and generate qualified leads.Identify and establish initial contact with decision-makers, facilitating introductions and meetings for the sales team.Maintain accurate records of calls, leads, and follow-ups in CRM system.Collaborate with the sales team to ensure smooth handover of qualified leads.Achieve and exceed KPIs related to call volume, lead quality, and conversion.Continuously research and update knowledge of industry trends, competitors, and market opportunities.