Marketing Specialist

Responsibilities

• Stay up to date with the Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
• Conduct market research to find answers about consumer requirements, habits and trends 8Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Undertake individual tasks of a marketing plan as assigned Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events Collaborate with other internal teams (e.g., product and sales) to develop and monitor strategic marketing initiatives Conduct market research and analyze trends to identify new marketing opportunities Update digital assets including website content, email, SEO and social media platforms to optimize lead generation performance
• Understanding of campaign life cycle, assisting in developing marketing strategies alongside your manager
• For this you may do research tasks and create presentations with your findings
• Develop and create marketing materials such as general brand presentations, customized technical presentations
• Update advertising copy, reports, and presentations Perform competitor analysis to identify industry best practices that will help us optimize existing campaigns and ensure the success of future ones Work closely with the sales team on marketing initiatives using appropriate channels Creating and building emails for email marketing campaigns using software
• Managing and creating content for social media channels, you may also use a CRM. Monitor social media and Google Analytics Managing the digital marketing calendar Run day to day social media and search engine optimization audits to ensure best practices are being used
• Desired Candidate Profile

Requirements

• Excellent communication, interpersonal, and collaboration skills
• Fast learner with an ability to adapt techniques based on requirements
• Experience in building and running campaigns
• Understanding of data analytics for the purpose of measuring campaigns success
• Willingness to listen and learn from marketing experts Bachelor degree in Marketing or Business Administration Proven experience as a marketing specialist or similar role Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods Demonstrable experience in marketing data analytics and tools Exceptional communication and writing skills