Parts Sales & Marketing Manager

Tasks Main tasks 1- Parts Sales & Market Development • Develop and execute the annual parts sales and market-development strategy, translating business objectives into dealer, channel, and product targets. • Analyze market trends, customer needs, vehicle park development, and channel performance to identify and prioritize profitable growth opportunities. • Set and negotiate dealer sales targets within the approved business plan, monitor achievement, and initiate corrective actions for performance gaps. • Develop wholesale, retail, NRCP, fleet, and ISP business opportunities and expand strategic product groups, including oil, wear-and-tear parts, batteries, tires, accessories, and value products. • Track turnover, gross profit, genuine-parts penetration, sales growth, and dealer target achievement by product line and channel. • Recommend channel, product, and sales initiatives based on demand forecasts and quantified business potential. 2- Inventory, Purchasing & Demand Planning • Provide demand forecasts and market intelligence to Supply Chain, Logistics, and Purchasing to support purchasing and allocation decisions. • Recommend stocking parameters that balance parts availability, service level, stock turn, working capital, and financial targets from sales POV. • Anticipate seasonal, campaign-driven, and market-driven demand changes and reflect them in rolling forecasts. • Monitor availability, forecast accuracy, stock turn, aging, and slow-moving inventory and support action plan. • Ensure inventory recommendations support workshop productivity, customer retention, and profitable growth. 3 - Pricing, Competitor Intelligence & Portfolio Management • Develop pricing and portfolio recommendations that protect brand positioning, competitiveness, revenue, and contribution margin. • Benchmark competitor prices, offers, and portfolio developments for genuine parts and strategic product groups. • Recommend price, discount, and product-mix changes supported by market evidence and financial impact analysis, within the applicable approval matrix. • Manage the parts portfolio lifecycle, including product introduction, growth, optimization, and discontinuation proposals. • Measure price realization, margin development, product-mix contribution, and competitiveness; initiate corrective proposals where targets are at risk. 4- Marketing, Customer Retention & Demand Generation • Develop and execute integrated parts marketing and customer-retention plans aligned with the approved commercial strategy and budget. • Design targeted programs for lapsed customers, inactive workshops, priority segments, and strategic product groups across dealer, digital, and traditional channels. • Promote the genuine-parts value proposition and support aftersales campaigns that increase workshop throughput, customer retention, and market penetration. • Define campaign objectives and monitor incremental sales, response or conversion rate, customer reactivation, retention, and return on investment. • Optimize or stop activities that do not achieve the agreed commercial and financial thresholds. Qualifications Training and qualification: Bachelor's degree in Engineering, Business Administration, Economics, Marketing, or a comparable field from a recognized university. Strong analytical and commercial capabilities are required. Relevant postgraduate studies or professional certification in business, finance, marketing, data analytics, or supply chain are preferred.

Experience

Minimum 5 years of relevant experience in automotive parts sales, pricing, product management, marketing, or wholesale/dealer-network management, including demonstrated responsibility for commercial targets and cross-functional initiatives.