Senior Data Analyst - Statistics and Market Research

Timesworld is seeking a Senior Data Analyst with strong statistical expertise and practical experience in market research and panel-based surveys. The role involves designing analytical approaches, assuring survey data quality and translating findings into clear, actionable insights for clients.

Key Responsibilities

• Contribute to and guide research design, questionnaire development, sampling plans and sample size calculations
• Analyse market research, customer experience, satisfaction, opinion poll and panel-based survey data
• Clean, validate and prepare datasets, including checking missing values, inconsistent responses, outliers and duplicate records
• Assess panel response quality, including speeding, straight-lining, respondent eligibility and potential survey fraud
• Develop and apply weighting approaches, assess representativeness and explain sampling limitations and potential bias
• Prepare cross-tabulations, significance tests and subgroup comparisons using appropriate statistical methods
• Apply techniques such as regression, segmentation, factor analysis and driver analysis where suitable
• Analyse repeated survey waves, tracking studies and panel trends
• Produce clear charts, dashboards, analytical reports and client presentations
• Work with research and fieldwork teams to monitor quotas, resolve data issues and maintain analytical accuracy

Desired Candidate Profile

Bachelor s or master s degree in statistics, applied statistics, mathematics, econometrics or a related quantitative discipline. At least 3 years of hands-on experience analysing market research and panel-based survey data. Strong understanding of sampling, weighting, hypothesis testing, confidence intervals and multivariate analysis. Proficiency in SPSS and/or R or Python for statistical analysis. Strong Excel skills and experience working with survey datasets and respondent-level data. Ability to distinguish statistical significance from practical business relevance. Strong written communication and the ability to explain findings to non-technical audiences. Preferred Experience with online research panels, longitudinal studies and multi-country surveys. Knowledge of SQL and visualisation tools such as Power BI or Tableau. Familiarity with research quality standards and ethical handling of respondent data.