Senior Digital Marketing Specialist

Develop and execute digital marketing strategies to drive brand awareness and product sell-through. Plan and manage 360° campaigns for product launches, promotions, and seasonal activities. Align marketing initiatives with brand principals and internal sales objectives. Manage and optimize performance marketing campaigns across Google, Meta, YouTube, and programmatic channels. Execute and optimize campaigns across retailer and marketplace platforms (e.g., sponsored ads, product placements). Ensure strong digital shelf presence by optimizing product listings, content, and SEO across ecommerce platforms. Monitor, analyze, and report on campaign performance and sales data. Generate actionable insights to improve ROI, ROAS, and overall campaign effectiveness. Collaborate with sales teams, brand partners, and retailer marketing teams to ensure alignment. Manage external agencies and vendors to deliver campaigns efficiently and within budget. Track market trends, competitor activities, and identify new digital growth opportunities.