Senior Expert - MarTech

Qiddiya Digital is seeking a hands-on Senior Expert - MarTech to provide technical ownership across Qiddiya s MarTech and digital experience platforms. The role will be responsible for the technical design, implementation oversight, integration quality, release readiness, platform reliability and operational support of MarTech capabilities across Adobe Experience Cloud, AEM / AEMaaCS, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront, analytics, tagging and related integrations. This is a senior individual contributor role with strong technical authority. While the role may not have direct line-management responsibility, it will provide technical leadership to vendor engineering teams and remain accountable for technical quality, resilience, reliability, security, performance and operational readiness of the MarTech platform landscape. A key objective is to eliminate black-box delivery, retain critical MarTech technical knowledge within Qiddiya, and ensure Qiddiya remains in control of its MarTech platforms, integrations and release processes. Key Responsibilities Take technical ownership of MarTech platforms, integrations and delivery quality across Adobe, AEM/AEMaaCS, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront and analytics. Define and maintain MarTech technical architecture, integration patterns, engineering standards, release approach and technical roadmap. Provide hands-on technical leadership across solution design, development, configuration, integration, testing, deployment, release and production support. Lead and challenge vendor engineering teams, ensuring compliance with Qiddiya Digital standards and MarTech architecture principles. Review and approve technical designs, APIs, data models, event schemas, tracking specifications, integration flows, code quality and major technical decisions. Support AEMaaCS governance, Cloud Manager pipelines, environment strategy, release controls, shared component standards and multi-SI code management. Own technical quality for analytics and tagging, including data layer, Adobe Tags / Launch, WebSDK / MobileSDK, UTM governance, CJA data flows and reporting reliability. Support AEP / AJO / CJA / Target enablement, including profile, audience, journey, decisioning, personalisation, experimentation and reporting use cases. Ensure MarTech solutions are secure, scalable, observable, resilient, maintainable, reusable and cost efficient. Validate vendor deliverables using clear technical acceptance criteria, test evidence, deployment checks and production readiness criteria. Ensure appropriate automated testing, CI/CD controls, monitoring, logging, alerting, access controls and operational runbooks are in place. Validate release plans, rollback procedures, capacity considerations, integration testing, disaster recovery and production readiness. Lead technical incident management, root-cause analysis and permanent remediation for MarTech-related issues. Identify and manage technical debt, architecture risks, recurring incidents, performance issues and operational weaknesses. Maintain technical documentation, architecture decisions, integration specifications, release notes, runbooks and support procedures. Drive knowledge transfer from vendors and ensure Qiddiya can independently operate, govern and evolve the MarTech ecosystem. Desired Candidate Profile 8+ years of software engineering, technical lead, solution architecture or senior development experience in digital platforms, MarTech or customer-facing technology environments. Strong hands-on technical capability and ability to challenge implementation-level decisions. Experience with Adobe Experience Manager, AEMaaCS, Adobe Experience Cloud or equivalent enterprise digital experience platforms. Strong understanding of APIs, microservices, event-driven architecture, data flows, integrations, identity, consent, customer profiles and distributed systems. Experience with analytics and tagging technologies, preferably Adobe Tags / Launch, WebSDK / MobileSDK, CJA, data layer design, UTM governance and campaign tracking. Experience with CI/CD, cloud environments, release management, automated testing, observability, performance engineering, security and production operations. Experience overseeing vendors, system integrators or outsourced engineering teams. Strong incident management, root-cause analysis and problem-management experience. Strong documentation, communication, stakeholder management and technical decision-making skills.