Trade Marketing Manager

The Kraft Heinz Company is looking for a Trade Marketing Manager - Traditional Trade who will be responsible for strategically managing the alignment between sales and marketing by setting channel vision and strategy, defining point-of-purchase strategies, leading promotion strategies, and ensuring alignment with category and brand objectives. What you will do Provide business and market senior management with fact-based assessments and recommended channel priorities, along with strategies to capture key opportunities and address major issues Provide insights on channel and category trends, including shopper behavior and key channel drivers, to support Sales and Marketing decisions Develop merchandising guidelines and direction, including permanent point-of-purchase display recommendations and planograms by category and channel, in line with brand vision and objectives Ensure trade spending optimization by applying best-practice tools Work closely with Regional Sales Managers and the Sales Director to align data collection and analyze sales trends

Desired Candidate Profile

Bachelor's Degree 5-7 years of experience in FMCG companies Excellent English language skills