Area Operations Manager

• Sales & Revenue Management Deliver monthly, quarterly, and annual sales targets across the assigned store cluster. Develop and monitor annualized sales budgets based on store potential, historical performance, and market opportunities. Drive like-for-like sales growth, Average Transaction Value (ATV), and Units per Transaction (UPT). Review sales performance regularly and implement corrective actions for underperforming stores. Identify and capitalize on growth opportunities across brands, categories, and customer segments. 2. Commercial & KPI Performance Management Monitor and analyze key performance indicators including: Sales vs Target Footfall and Conversion Gross Margin Staff Productivity Brand and Category Performance Customer Demographics (Nationals, Residents, Non-Residents) Stock on Hand (SOH) Diagnose performance gaps and collaborate with relevant departments to implement corrective actions. Drive accountability through data-led decision making and performance reviews. 3. Profitability Management Monitor store profitability and P&L performance where applicable. Control operating expenses while maintaining customer experience standards. Improve gross margins through effective product mix management and commercial initiatives. Conduct periodic profitability reviews and implement improvement plans. 4. Stock & Inventory Management Ensure optimal stock availability across all stores. Work closely with Merchandising and Planning teams to maintain the right stock in the right locations. Monitor stock levels, replenishment effectiveness, ageing inventory, and slow-moving stock. Ensure adequate availability of high-demand and key promotional products. 5. Commercial Planning Develop and execute store-specific action plans to achieve business objectives. Identify high-potential locations, categories, and customer segments for growth. Lead commercial planning around key retail seasons and promotional periods such as Eid, DSS, DSF, and other major trading events. Provide operational and commercial input for new store openings, relocations, and expansion projects. 6. Market & Competitor Analysis Monitor market trends, customer behavior, and competitor activities. Analyze changes in mall traffic, tourism patterns, and customer demographics. Translate market intelligence into actionable business initiatives that improve sales and profitability. Share insights and recommendations during business reviews. 7. Promotion & Campaign Effectiveness Evaluate the effectiveness and profitability of promotions and discount campaigns. Monitor promotional sell-through rates and sales uplift. Assess promotional impact on revenue, inventory movement, and gross margin. Recommend improvements to future promotional activities based on performance outcomes. 8. People Leadership & Talent Development Lead, coach, and develop Store Managers and retail teams to achieve business objectives. Set clear productivity and performance expectations. Conduct regular performance reviews and succession planning discussions. Identify high-potential talent and address performance gaps. Work collaboratively with the Learning & Development team to recommend and implement training initiatives. Improve conversion, upselling, cross-selling, and customer engagement capabilities. Foster a positive, high-performance culture aligned with organizational values and objectives. Ensure staffing levels are optimized according to store potential and trading patterns. 9. CRM & Customer Experience Management Drive customer retention, loyalty, and repeat business through effective CRM initiatives. Ensure accurate customer data capture and database quality. Support clienteling activities and CRM campaigns across stores. Monitor repeat customer ratios, high-value customer retention, and loyalty program performance. Promote a customer-centric culture that enhances long-term customer value. 10. Reporting & Business Reviews Conduct weekly, monthly, and quarterly business reviews. Provide clear commercial analysis explaining business performance and trends. Present actionable recommendations and recovery plans to senior management. Track the effectiveness of implemented actions and measure business impact. Maintain accurate and timely reporting standards across the area. Key Performance Indicators (KPIs) Sales Achievement vs Target Like-for-Like Sales Growth ATV and UPT Growth Store Profitability and Gross Margin Conversion Rate Staff Productivity Inventory Availability and Stock Turn CRM Performance and Customer Retention Promotion Effectiveness Store Manager and Team Performance Cost-to-Sales Ratio Customer Experience Metrics

Desired Candidate Profile

Proven experience managing sales, profitability, people, and operational performance across multiple locations. Strong commercial acumen with demonstrated success in achieving revenue and profitability targets. Excellent leadership, analytical, communication, and stakeholder management skills. Proficiency in retail reporting, KPI analysis, CRM systems, and Microsoft Excel/Power BI. Employment Type Full-time

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