Assistant Regional Sales Manager

Oversee the sales operations within the assigned region and ensure achievement of sales, revenue, volume, and market-share targets against budget. Lead, direct, coach, and motivate Sales Supervisors and Sales Representatives to deliver consistent business performance. Set individual and team sales targets, allocate territories, and ensure effective manpower deployment across the assigned region. Develop and implement sales strategies, route plans, and market coverage plans to maximize distribution and customer penetration. Monitor daily, weekly, and monthly sales performance against targets and take corrective actions to close performance gaps. Drive distribution coverage and customer acquisition, while strengthening relationships with existing customers. Identify new business opportunities and expand the customer base across assigned markets and channels. Manage key and major customer accounts, ensuring high service levels and strong customer relationships. Monitor customer complaints and ensure timely resolution, maintaining zero major issues pending. Follow up with Supervisors on customer aging, collections, outstanding payments, and company assets to maintain healthy receivables. Monitor Daily Sales Outstanding (DSO) and ensure collection targets are achieved. Plan, evaluate, and optimize sales operations to improve productivity, efficiency, and cost effectiveness. Ensure on-time delivery and service to customers in coordination with relevant internal teams. Prepare and review reports covering sales achievement, distribution, market coverage, adherence, attendance, collections, and team productivity. Ensure all team members comply with company policies, procedures, code of conduct, dress standards, and safe driving practices.

Desired Candidate Profile

Bachelor’s degree with 10+ years of FMCG sales experience, preferably in Home & Office Delivery or the bottled water industry. Minimum 3 years of managerial experience with proven success in leading field sales teams. Valid UAE Driving License is essential. Strong track record in achieving sales, revenue, volume, distribution, and market-share targets. Experienced in customer acquisition, key account management, collections, aging, and DSO. Strong leadership, communication, negotiation, analytical, and problem-solving skills. Proficient in Microsoft Office/POS systems; SAP and Advanced Excel are an advantage. Results-oriented, customer-focused, proactive, and commercially driven, with strong ownership and team-management capabilities. Employment Type Full-time

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