Citigold Analyst

Job Purpose: Acquisition: Acquire Citigold customers. This is a sales role carrying sales targets. The job requires to onboard new to bank Citigold & Citigold Private clients. A Citigold customer is a customer who maintains an average account balance in excess of USD 200,000, via deposits, savings or investments through Citibank & Citigold Private clients need to maintain a minimum balance od USD 1 MM. Person will be responsible for meeting monthly sales targets. Job Background/context: The primary role is to expand the high net-worth client base and balance sheet, by acquiring new-to-bank Citigold customers through external and internal referrals The person will also be responsible for identifying any existing Citiblue clients who can be upgraded to Citigold, by upsizing current funding

Key Responsibilities

• Jointly work with the Acquisition Head and Branch Banking Staff for identifying and acquiring Citigold new-to-bank customers, as also upgrading existing Citiblue customers to Citigold Identify and solicit new-to-bank Citigold customers, through internal and external channels Assist client in opening Citigold account in U.A.E. or in an offshore location(Singapore), as per the clients individual preference Actively promote referrals from existing clients to generate a pipeline of Citigold prospects
• Upgrade existing Citiblue relationships to Citigold by upsizing current funding and deepening the relationship Convert the leads sent by the Telesales Unit / other channels into funded Citigold Accounts Actively engage with high payroll clients for conversion into funded Citigold status Optimise funded Citigold opportunity in listed payroll companies Ensure updation of complete KYC details for the originated accounts Attract an investment client base through relationship management, both by responding to internal referrals and pro-active self-driven business development Spearhead any micro marketing events focussed on NTB acquisition Work with the product team, telemarketing to identify initiatives and products that will help acquire new customers for the Bank Identifying and pursuing new clients aligned with CITI RETAIL BANK s value proposition
• Being future-focused in thinking and planning ahead for ways Citi can differentiate itself from competitors Staying connected with influencers, industry associations, thought leaders and senior business contacts to expand industry knowledge and deepen CITI RETAIL BANK s relationship with these partners Assist a Citigold client in meeting any identified investment and insurance financial need by referring him to on Investment Professional Keep abreast of current economic environment and capital markets, so as to have meaningful discussions with Citigold NTB prospects and optimise acquisition effectiveness Deliver on the score card parameters for improving NTB acquisition, Client Penetration, qualified CM base, profiling etc. Joint meetings with the Unit Head to be done regularly with call reporting tracking Deliver consistent and best-in-class customer service Meet the compliance and controls standards set by the Citigroup

Qualifications

• Must possess sound judgment and be creative in providing solutions to bank clients Foundational knowledge of CITI RETAIL BANK s structure, strategy, product suite and target market Demonstrates basic knowledge of Citi Risk and KYC policies and practices Demonstrates basic knowledge of credit skills and Early Warning Detection Demonstrates ability to build knowledge of all aspects of commercial banking including basic commercial credit knowledge and an ability to quickly learn new products and services Ability to work effectively in team setting Communicates views with clarity and confidence Maintains contact with key stakeholders to proactively seek input as appropriate Demonstrates self-control and maintains composure under pressure Detail oriented with demonstrated organizational skills Passion for creating new business opportunities with existing clients and able to demonstrate innovative approaches to meeting clients needs
• Ability to embrace new technology and understand the role digital plays in the experience we deliver for our clients Demonstrates a natural curiosity about Citi, the economy, local markets and regions without preconceived notions or ideas Demonstrates professionalism by being reliable, actively contributing in meetings, asking questions and challenging ideas

Requirements

Knowledge/

Experience

3-5 years experience preferably in Direct Sales within the financial services industry Either prior experience of acquiring high-net-worth clients (Priority Banking / SME Banking) or prior experience in investment products, such as, Mutual Funds, Insurance, equity, fixed-income (bonds) will be preferred. Other Industry relevant sales experience such as real estate / Assets experience can be considered

Skills

• Excellent teamwork skills in order to cater to the varied investment understanding and support requirement of customers and prospects Basic analytical skills required to comprehend research and performance reports and to interpret them to offer most suitable products for customer profile
• High sales drive and energy levels
• Ability to thrive in a high-pressure environment by demonstrating leadership and selling skills
• Ability to nurture and build strong relationships with customers

Qualifications

Bachelor degree/ MBA Competencies: Selling skills Team work Leadership Business awareness Initiative and commitment to achieve Influence and negotiation

Desired Candidate Profile

Must possess sound judgment and be creative in providing solutions to bank clients Foundational knowledge of CITI RETAIL BANK s structure, strategy, product suite and target market Demonstrates basic knowledge of Citi Risk and KYC policies and practices Demonstrates basic knowledge of credit skills and Early Warning Detection Demonstrates ability to build knowledge of all aspects of commercial banking including basic commercial credit knowledge and an ability to quickly learn new products and services Ability to work effectively in team setting Communicates views with clarity and confidence Maintains contact with key stakeholders to proactively seek input as appropriate Demonstrates self-control and maintains composure under pressure Detail oriented with demonstrated organizational skills Passion for creating new business opportunities with existing clients and able to demonstrate innovative approaches to meeting clients needs. Ability to embrace new technology and understand the role digital plays in the experience we deliver for our clients Demonstrates a natural curiosity about Citi, the economy, local markets and regions without preconceived notions or ideas Demonstrates professionalism by being reliable, actively contributing in meetings, asking questions and challenging ideas