Head of Product Marketing

Own and continuously maintain the Xpertyy Product Marketing & Go-to-Market Playbook Collect and analyse customer, expert and market feedback (interviews, win/loss reviews, support conversations, product analytics and funnel data) and make clear recommendations Understand and track customer needs, buying triggers, alternatives, experts' needs and market changes, especially AI impact Own customer segmentation, ideal customer profiles (ICPs), priority use cases, and jobs-to-be-done Own positioning, value propositions and messaging for audiences (companies, individuals, experts, partners) in Arabic and English Protect brand voice and identity across website, apps and campaigns Provide market evidence behind pricing and packaging decisions and co-develop packaging Own go-to-market for product releases and new features including launch plans, communications, and sales enablement Own the full customer lifecycle from awareness to referral/advocacy Work with Product Management and Operations on onboarding flows, lifecycle messaging and successful outcomes Grow qualified, paid customer demand through partners, experts and search/AI-answer channels Grow bookable supply of experts to meet demand Build and use trust signals such as reviews, testimonials, case studies and success stories Build co-marketing, integration and platform partnerships and create partner materials Manage agency relationship and take strategic ownership of agency work Produce hands-on marketing materials including web copy, campaign briefs, emails, app-store listings and launch kits Set up and use marketing technology stack with engineering team Own measurement of marketing performance and recommend scaling, changes or stopping campaigns Collaborate cross-functionally with Product, Engineering, Commercial, Operations and Finance teams

Desired Candidate Profile

Native or professional Arabic language skills Experience marketing for professional-services, advisory, expert-network or other B2B marketplaces Experience with B2B SaaS with self-serve and sales-assisted buyers Experience in product-led growth and building small teams Experience with review, case-study or customer-advocacy programs Knowledge of formal pricing research methods (e.g. Van Westendorp, conjoint analysis) Technology marketing experience in UAE or GCC involving chambers, free zones, SME programs and tech events Mobile app marketing skills including app-store optimisation, push, and in-app messaging Experience with CRM and automation tools (such as Freshsales, HubSpot) Experience with product analytics tools (GA4, Mixpanel, Amplitude) SEO and AI search knowledge Experience with WhatsApp Business Disclosed AI use in work accepted Employment Type Full-time

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