Marketing Specialist

Strategy & Planning Develop and execute comprehensive marketing strategies aligned with company goals and revenue targets Define target buyer personas and ideal customer profiles (ICPs) for our diverse product portfolio Conduct market research and competitive analysis to inform positioning and messaging Set measurable marketing KPIs and track progress against objectives Create quarterly and annual marketing roadmaps Digital Marketing & Campaign Execution Plan, execute, and optimize digital marketing campaigns across multiple channels (email, social media, content, paid advertising) Manage and grow our presence on LinkedIn, Twitter/X, and other relevant social platforms Develop and implement email marketing campaigns and nurture sequences Set up and manage marketing automation workflows (HubSpot, Marketo, or similar platforms) Monitor campaign performance and provide regular reporting with actionable insights Content Marketing & Communications Create compelling marketing content including blog posts, case studies, whitepapers, and product comparisons Develop product positioning documents and messaging frameworks Write and edit website copy, email templates, and promotional materials Collaborate with team members to produce video content, webinars, and product demonstrations Maintain an editorial calendar and ensure consistent brand voice across all communications Lead Generation & Sales Support Drive lead generation initiatives through content marketing, digital advertising, and outbound campaigns Create sales enablement materials (presentations, one-pagers, product guides, ROI calculators) Support the sales team with market intelligence, competitor analysis, and customer insights Track lead sources and conversion rates to optimize acquisition channels Work closely with sales to establish and refine the lead qualification process Brand & Product Marketing Establish and maintain consistent brand identity and messaging across all channels Develop marketing collateral and promotional materials Create product launch strategies and go-to-market plans Monitor and manage brand reputation across digital channels Develop customer success stories and testimonials Analytics & Optimization Set up and maintain marketing analytics infrastructure (Google Analytics, CRM tracking, etc.) Produce monthly performance reports with metrics, insights, and recommendations A/B test marketing campaigns and landing pages to improve conversion rates Use data-driven insights to continuously optimize marketing efforts Track marketing ROI and customer acquisition cost (CAC) Collaboration & Cross-Functional Work Partner with the sales team to align marketing and sales efforts Work with product teams to understand feature benefits and communicate value propositions Collaborate with customer success to gather customer feedback and testimonials Coordinate with design and development teams on marketing materials and website updates Required Qualifications Experience 2-4 years of professional marketing experience (B2B SaaS experience highly preferred) Proven track record of developing and executing successful marketing campaigns Experience with digital marketing channels including email, social media, content marketing, and SEO Demonstrated ability to generate and qualify leads Experience using marketing automation platforms (HubSpot, Marketo, Mailchimp, or similar) Experience with CRM systems and data analysis Technical Skills Proficiency with Google Analytics and web analytics platforms Hands-on experience with email marketing tools and platforms Familiarity with social media management tools and LinkedIn advertising Basic knowledge of SEO principles and search marketing Comfortable learning and using new marketing software and tools Proficiency with productivity tools (project management, spreadsheets, presentation software) Knowledge & Expertise Strong understanding of B2B buyer journeys and sales cycles Working knowledge of software products and SaaS business models Understanding of marketing funnel optimization and lead nurturing Familiarity with different software solutions (CRM, ERP, e-commerce platforms) is a plus Understanding of digital marketing metrics and ROI calculation Soft Skills Excellent written and verbal communication skills Strong analytical and problem-solving abilities Self-motivated with ability to work independently in a remote environment Project management skills with ability to juggle multiple initiatives Strong collaboration and cross-functional teamwork skills Detail-oriented with strong organizational abilities Creative thinking with data-driven decision making Adaptability and willingness to learn new tools and strategies Preferred Qualifications Understanding of technical concepts and ability to communicate complex features simply Experience in the software/technology industry (enterprise software, SaaS) Background in B2B marketing or demand generation Experience with account-based marketing (ABM) or sales development Knowledge of product-led growth (PLG) strategies Marketing certifications (Google Analytics, HubSpot Academy, Facebook Blueprint) Experience with customer relationship management and sales enablement Familiarity with basic graphic design tools (Canva, Figma)

Desired Candidate Profile

Required Qualifications Experience 2-4 years of professional marketing experience (B2B SaaS experience highly preferred) Proven track record of developing and executing successful marketing campaigns Experience with digital marketing channels including email, social media, content marketing, and SEO Demonstrated ability to generate and qualify leads Experience using marketing automation platforms (HubSpot, Marketo, Mailchimp, or similar) Experience with CRM systems and data analysis Technical Skills Proficiency with Google Analytics and web analytics platforms Hands-on experience with email marketing tools and platforms Familiarity with social media management tools and LinkedIn advertising Basic knowledge of SEO principles and search marketing Comfortable learning and using new marketing software and tools Proficiency with productivity tools (project management, spreadsheets, presentation software) Knowledge & Expertise Strong understanding of B2B buyer journeys and sales cycles Working knowledge of software products and SaaS business models Understanding of marketing funnel optimization and lead nurturing Familiarity with different software solutions (CRM, ERP, e-commerce platforms) is a plus Understanding of digital marketing metrics and ROI calculation Soft Skills Excellent written and verbal communication skills Strong analytical and problem-solving abilities Self-motivated with ability to work independently in a remote environment Project management skills with ability to juggle multiple initiatives Strong collaboration and cross-functional teamwork skills Detail-oriented with strong organizational abilities Creative thinking with data-driven decision making Adaptability and willingness to learn new tools and strategies Preferred Qualifications Understanding of technical concepts and ability to communicate complex features simply Experience in the software/technology industry (enterprise software, SaaS) Background in B2B marketing or demand generation Experience with account-based marketing (ABM) or sales development Knowledge of product-led growth (PLG) strategies Marketing certifications (Google Analytics, HubSpot Academy, Facebook Blueprint) Experience with customer relationship management and sales enablement Familiarity with basic graphic design tools (Canva, Figma)