Performance Marketing Manager

You will own the strategy, build, optimisation and reporting of performance campaigns across Google, Meta, Yahoo and TikTok, and be the person clients trust with their budget. This is a senior, hands-on role with genuine ownership of client outcomes, not execution against someone else’s plan. You’ll report straight to the CEO, with the autonomy to build the performance marketing function as the business grows. It’s fully remote. Our client hires for capability rather than postcode, provided you keep a workable overlap with the Gulf working day and can join client calls across their time zones. What you’ll do: Campaign Ownership – Plan, build, launch and scale campaigns across Google Ads (Search, AI Max, Performance Max, Demand Gen, YouTube), Meta (Advantage+, Sales, Lead Generation), Yahoo DSP and Yahoo Native, and TikTok Ads Deploy and govern AI Max on Search: search term matching, text customisation, final URL expansion, brand controls and category reporting, balancing the reach gain against query quality and brand safety Allocate and reallocate budget across channels and markets on the basis of incremental return Keep a continuous testing agenda running across audiences, creative, bidding strategy, landing pages and offers Own measurement integrity end to end: conversion APIs, server-side tagging, GA4 configuration, offline conversion imports and attribution settings Analysis & Reporting – Build and maintain reporting that answers commercial questions quickly: CAC, ROAS, CPL, LTV to CAC and incrementality Diagnose performance movements and explain the underlying cause, not just the outcome Present findings, forecasts and recommendations directly to clients and to the CEO Client Partnership – Act as the senior performance marketing authority on a portfolio of international accounts Lead performance reviews, quarterly business reviews, forecasting and growth planning Manage client expectations candidly and constructively, including where the data doesn’t support the request AI & Platform Change – Keep current, working knowledge of platform automation: AI Max, smart bidding, keywordless and broad match behaviour, Advantage+ automation, AI-assisted creative and privacy-first measurement Apply AI tooling to raise both output and quality, creative variants, copy at scale, script automation, anomaly detection and reporting Translate platform and industry change into a clear point of view for clients before they raise it

Desired Candidate Profile

Minimum 5 years hands-on performance marketing, with a proven, demonstrable record of results Deep, current, in-platform capability across Google, Meta, Yahoo and TikTok, not a single-channel specialist A track record of managing substantial monthly spend against defined CAC and ROAS targets Confident in GA4, Looker Studio or equivalent, and advanced spreadsheet work, able to interrogate data rather than accept it Hands-on experience running AI-led campaign types and layers, including AI Max and Performance Max, with a view on where automation helps and where it should be constrained A solid understanding of how AI is reshaping campaign management, creative production and measurement Excellent written and spoken English, with the confidence to lead a client conversation Composed, responsive and straightforward under pressure, delivering both results and a high standard of care to demanding stakeholders Proven track record of delivering autonomously in a remote role, self-directed, well organised and consistently reachable, with a reliable connection and a professional environment for client calls Comfortable operating across multiple time zones, maintaining a workable overlap with Gulf hours

Nice to Have

Experience across both e-commerce and lead-generation models GCC or wider MENA market experience Agency-side background managing multiple concurrent accounts Familiarity with CRM and marketing automation platforms SQL, Python or scripting applied to reporting and automation Google Ads and Meta Blueprint certifications