Performance Marketing Manager | Meta, TikTok & Google Ads

Job Description Roles & Responsibilities We are looking for an experienced Performance Marketing Specialist to take ownership of an established paid advertising operation across Meta, Instagram, TikTok and Google Ads. Our e-commerce store, advertising accounts, tracking systems, analytics and operational workflows are already active and functioning. The initial focus will be the UAE market, with plans to expand into up to four international markets. The successful candidate will be responsible for improving campaign performance, increasing profitable customer acquisition and scaling the existing advertising operation. Key responsibilities include: Manage and optimise existing campaigns across Meta Ads, TikTok Ads and Google Ads Develop campaign strategies for paid social, paid search, Google Shopping, prospecting and retargeting Monitor budgets, ROAS, CPA, conversion rates, customer acquisition costs and other key performance indicators Identify opportunities to scale successful campaigns while protecting profitability Improve campaign structures, audience strategies, bidding approaches, offers and advertising angles Conduct continuous testing of creatives, copy, audiences, landing pages and campaign strategies Work closely with our in-house image and video editors by providing clear, data-driven creative briefs Analyse creative performance and recommend new content concepts based on advertising results Review existing tracking and attribution data to ensure performance decisions are based on accurate information Identify and report any tracking, attribution or platform issues that may affect campaign performance Prepare clear weekly and monthly reports with results, insights and recommended actions Support expansion into additional markets through audience research, localisation and market-specific campaign strategies Stay updated on advertising platform changes, policies, attribution developments and new performance-marketing opportunities Contribute to the ongoing development of SEO, AI search visibility, generative engine optimisation and LLM visibility Identify opportunities to improve how the brand and its products appear across traditional search engines and AI-powered search platforms Desired Candidate Profile 2 to 8 years of practical experience in performance marketing, media buying or digital advertising Proven hands-on experience managing campaigns through Meta Ads Manager, TikTok Ads Manager and Google Ads Strong experience with e-commerce customer acquisition and conversion-focused advertising Demonstrated ability to improve ROAS, reduce CPA and scale advertising campaigns Experience with paid social, paid search, Google Shopping, remarketing and audience segmentation Strong understanding of campaign tracking, attribution, Google Analytics 4 and Google Tag Manager Ability to work with an existing advertising and analytics infrastructure rather than requiring a new setup Comfortable analysing campaign data and translating performance results into clear actions Able to provide creative direction to image and video teams based on advertising performance Experience with the UAE or GCC market is highly preferred Experience managing or launching campaigns across multiple countries is an advantage Knowledge of Shopify, landing-page optimisation and conversion-rate optimisation is preferred Knowledge of SEO, AI-powered search, generative engine optimisation and LLM visibility is a strong advantage Strong written and spoken English Organised, analytical, proactive and able to work independently in a remote environment Must be able to present examples of previous campaign results, advertising budgets managed and measurable performance improvements Please include examples of previous campaigns, platforms managed, approximate monthly advertising budgets and measurable results when applying. Employment Type Full Time Company Industry FMCGFoodsBeverages Department / Functional Area AdvertisingMedia PlanningPR Keywords ROAS OptimizationPaid SearchPaid SocialPPC ManagerGoogle AdsTikTok AdsDigital AdvertisingPaid Acquisition ManagerOnline Advertising ManagerCampaign Manager PaidPPC ManagementMeta AdsEcommerce MarketingMedia Buying Get real-time job updates only on our App