Sales Manager / Commercial Manager

We are seeking an experienced Sales Manager (Commercial Manager) to lead market execution and drive commercial performance for our food distribution business in Lebanon. The ideal candidate combines strong pricing acumen with hands-on leadership of the sales team and the field, and brings a solid track record from a recognized FMCG distribution company. Key Responsibilities Define and manage market routing to ensure optimal coverage, efficiency, and territory allocation across the sales network Supervise, coach, and motivate the sales team to achieve volume, revenue, and distribution targets Develop and implement pricing strategy across the product portfolio, balancing margin, competitiveness, and market positioning Manage trade discount structures (3D discounts) and ensure their correct and consistent application in the market Build and maintain strong relationships with key clients and accounts Represent the company in the market, acting as the face of the brand with clients, retailers, and partners Oversee the delivery/distribution fleet under his/her responsibility, ensuring efficient routing, cost control, and service levels Monitor sell-in and sell-out performance, market share, and competitor activity, and adjust commercial tactics accordingly Report regularly on sales performance, pricing effectiveness, and market feedback to senior management

Desired Candidate Profile

Minimum 7 10 years of experience in a Sales Manager / Commercial Manager role, ideally within a major FMCG food distribution company in Lebanon Strong command of pricing strategy and commercial economics Proven experience managing a sales team and a distribution fleet Solid understanding of trade terms, discount structures, and route-to-market management Ambitious, driven, and results-oriented, with a clear trajectory of career growth Strong negotiation, leadership, and relationship-building skills Comfortable operating in a fast-paced, client-facing environment Fluent in Arabic and English; French is a plus