Sales Manager

We are looking for an experienced, proactive and commercially driven sales professional with a strong understanding of the European luxury travel landscape, established industry relationships and proven experience representing luxury hotels internationally. The successful candidate must be highly organised, results-oriented and comfortable working in a fast-paced, demanding environment. The role requires someone who can work independently, manage multiple priorities, travel frequently and consistently deliver against ambitious commercial targets. Key Duties and Responsibilities Develop and execute sales strategies across assigned European markets, driving revenue growth, market share and high-value business opportunities. Build, maintain and expand strong relationships with luxury tour operators, travel advisors, DMCs, consortia and key leisure partners. Proactively identify and develop new accounts while maximising production from existing partners. Drive luxury FIT, premium accommodation, suites and selected high-end business, with a strong focus on ADR and overall revenue contribution. Familiar with consortias mainly Virtuoso, Serandipians. Conduct regular international sales trips, client meetings, roadshows, trade shows and networking events across European markets. Independently plan and execute market visits, ensuring clear commercial objectives, productive meetings and measurable follow-up. Negotiate commercial agreements, tactical campaigns and strategic partnerships while maintaining rate integrity and brand positioning. Monitor account production, market trends, competitor activity and booking patterns to identify opportunities and address performance gaps. Develop and execute targeted sales initiatives and seasonal campaigns in collaboration with Revenue and Marketing teams. Prepare accurate sales forecasts, account plans, market reports and performance updates. Manage the full sales process, from prospecting and relationship development to contracting, conversion and ongoing account management. Coordinate and host familiarisation trips, site inspections and key partner visits, ensuring an exceptional brand experience. Maintain accurate Salesforce records, account activity, sales pipelines and follow-up actions. Work closely with internal departments to ensure seamless communication and delivery of client expectations. Demonstrate flexibility, urgency and a hands-on approach in responding to changing business priorities and market conditions. Consistently achieve individual sales targets, KPIs and agreed commercial objectives. Skills, Experience & Educational Requirements Minimum 3 years of relevant experience in luxury hotel or resort sales, preferably within an established five-star or ultra-luxury international hotel brand. Proven experience managing European source markets, with a strong understanding of luxury leisure distribution, tour operators and travel trade partnerships. Demonstrated international travel experience, including independently conducting sales calls, roadshows, trade shows and client meetings across European markets. Existing relationships with key European luxury travel partners and established industry networks are highly desirable. Strong commercial awareness, with proven ability to grow account production, negotiate agreements and achieve revenue targets. Ability to thrive in a fast-paced, high-pressure environment, managing multiple deadlines and priorities without compromising quality or attention to detail. Self-motivated, proactive and highly accountable, with the ability to work independently and take ownership of assigned markets. Excellent communication, presentation, relationship-building and negotiation skills. Strong organisational and time-management skills, with a structured approach to planning, reporting and follow-up. Willingness and flexibility to travel internationally on a regular basis. Experience using Salesforce or similar CRM platforms, alongside strong reporting and analytical skills. Fluent English is essential; additional European languages are a strong advantage. Bachelor's degree in Hospitality Management, Business Administration or a related field is preferred. Genuine passion for luxury hospitality, exceptional guest experiences and building long-term commercial partnerships. Personal Attributes Confident, professional and comfortable engaging with senior luxury travel partners. Energetic, resilient and adaptable to changing commercial priorities. Strong sense of ownership, urgency and accountability. Commercially ambitious, target-driven and focused on delivering results. Collaborative team player with a positive, solution-oriented attitude.

Desired Candidate Profile

Minimum 3 years of relevant experience in luxury hotel or resort sales, preferably within an established five-star or ultra-luxury international hotel brand. Proven experience managing European source markets, with a strong understanding of luxury leisure distribution, tour operators and travel trade partnerships. Demonstrated international travel experience, including independently conducting sales calls, roadshows, trade shows and client meetings across European markets. Existing relationships with key European luxury travel partners and established industry networks are highly desirable. Strong commercial awareness, with proven ability to grow account production, negotiate agreements and achieve revenue targets. Ability to thrive in a fast-paced, high-pressure environment, managing multiple deadlines and priorities without compromising quality or attention to detail. Self-motivated, proactive and highly accountable, with the ability to work independently and take ownership of assigned markets. Excellent communication, presentation, relationship-building and negotiation skills. Strong organisational and time-management skills, with a structured approach to planning, reporting and follow-up. Willingness and flexibility to travel internationally on a regular basis. Experience using Salesforce or similar CRM platforms, alongside strong reporting and analytical skills. Fluent English is essential; additional European languages are a strong advantage. Bachelor's degree in Hospitality Management, Business Administration or a related field is preferred. Genuine passion for luxury hospitality, exceptional guest experiences and building long-term commercial partnerships. Personal Attributes Confident, professional and comfortable engaging with senior luxury travel partners. Energetic, resilient and adaptable to changing commercial priorities. Strong sense of ownership, urgency and accountability. Commercially ambitious, target-driven and focused on delivering results. Collaborative team player with a positive, solution-oriented attitude. Able to balance strategic thinking with hands-on sales execution.