Sales Supervisor HoReCa & B2B

The main responsibility of the successful candidate shall be: Develop and execute the sales strategy for frozen juices and IQF frozen fruits across the UAE. Build and grow business within the HoReCa sector, including hotels, restaurants, cafés, catering companies, juice bars and hospitality groups. Develop the B2B and industrial customer segment for frozen fruits, targeting bakeries, pastry and dessert producers, ice cream and gelato manufacturers, food manufacturers and other professional users of frozen fruit ingredients. Identify new customers, applications and market opportunities beyond traditional HoReCa channels. Conduct regular customer visits, product presentations, sampling and commercial follow-ups to convert opportunities into recurring business. Develop key accounts and establish long-term commercial relationships with purchasing teams, chefs, F&B managers and business owners. Understand customer applications and recommend the appropriate product, pack size and commercial solution. Build a healthy sales pipeline and continuously develop new accounts. Monitor competitor products, pricing, market trends and customer requirements. Maintain accurate sales reports, forecasts, customer pipelines and market feedback.

Desired Candidate Profile

Minimum 3–5 years of proven UAE sales experience in foodservice, HoReCa or B2B food ingredients. Strong existing knowledge of the UAE HoReCa market and customer network. Experience in frozen fruits, juices, frozen food, food ingredients or related F&B categories is highly preferred. Experience selling to industrial food users, bakeries, pastry, ice cream, catering or food manufacturers will be a strong advantage. Strong business-development mindset with the ability to open new accounts rather than only manage existing customers. Excellent communication, negotiation and relationship-management skills. Commercially driven and comfortable working with sales targets, margins and collections. Fluent in English; Arabic is an advantage. UAE driving license is required Employment Type Full-time

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