Senior Performance Marketing Manager

Job Description Roles & Responsibilities We are looking for a highly experienced, hands-on Senior Performance Marketing Manager to build and scale customer-acquisition systems for two very different, high-potential businesses: Sequoia Clinic — a premium longevity, preventative health and aesthetics clinic in Dubai. Ateliier De Soul — a premium bespoke tailoring and private-consultation brand. This is not a social-media posting role.This is not an agency-coordination-only position. We are looking for a commercial performance marketer who can turn advertising spend into: Attended patients for Sequoia Clinic Attended consultations and purchasing clients for Ateliier De Soul Measurable revenue and contribution for both businesses The successful candidate will have direct access to business leadership, visibility into CRM and call-centre outcomes, and meaningful ownership of campaign strategy, media budgets, testing and performance. You will take ownership of paid acquisition across Google, Meta and relevant digital channels. Your responsibilities will include: Auditing and restructuring existing Google Ads and Meta Ads accounts Managing Google Search, Performance Max, YouTube, Meta and Instagram campaigns Building separate acquisition strategies for Sequoia Clinic and Ateliier De Soul Creating media plans, campaign forecasts and budget-allocation recommendations Managing prospecting, retargeting, lead-generation and conversion campaigns Reviewing search terms, keywords, placements, audiences and geographic performance Developing structured campaign and creative-testing programmes Working with the creative team to produce high-performing advertisements Working with the content team to develop stronger offers, scripts, messaging and landing pages Coordinating with call-centre teams to understand lead quality, appointment bookings and conversion outcomes Ensuring campaigns optimise toward qualified leads, attended appointments and real customers—not only form submissions Working with the tracking specialist on GA4, GTM, Meta Pixel, Conversions API, enhanced conversions and offline conversion imports Monitoring attribution, duplicate events and conversion accuracy Identifying landing-page and funnel improvements Reporting campaign performance, customer-acquisition cost and revenue outcomes to management Monitoring advertising-policy issues, disapprovals and account health Following the required medical-content and advertising-approval process for Sequoia Clinic How success will be measured For Sequoia Clinic, the key outcomes will include: Cost per valid lead Cost per qualified lead Cost per booked appointment Cost per attended new patient Patient acquisition cost Marketing-attributed patient revenue Thirty- and ninety-day patient value For Ateliier De Soul, the key outcomes will include: Cost per qualified enquiry Cost per attended consultation Consultation-to-order conversion Cost per purchasing client Average order value Marketing-attributed revenue and gross profit *Clicks, impressions, followers and low-cost unqualified leads will not be treated as the primary measures of success. This position will suit someone who Is still comfortable working directly inside advertising accounts Makes decisions based on data and commercial outcomes Understands the relationship between creative, media, landing pages and call-centre performance Can challenge poor tracking and misleading platform reports Knows when to scale, rebuild or stop a campaign Can work across two brands without applying the same strategy to both Takes ownership rather than waiting for detailed instructions Is comfortable being accountable for revenue-related outcomes This position may not be suitable for candidates whose experience is primarily Organic social-media management Influencer coordination Content-calendar management Agency coordination without hands-on campaign execution Reporting impressions, clicks and leads without connecting them to customers and revenue Desired Candidate Profile You should have: At least five to eight years of hands-on performance-marketing experience Strong practical experience managing both Google Ads and Meta Ads Demonstrable experience managing six-figure monthly advertising budgets in AED or an equivalent currency Experience generating leads, appointments or sales for high-consideration services Strong knowledge of Google Search, Performance Max, Meta conversion campaigns and retargeting Experience with GA4, Google Tag Manager, Meta Pixel and conversion tracking Understanding of Meta Conversions API, enhanced conversions and offline conversion imports Experience connecting advertising performance with CRM or sales outcomes Strong analytical and commercial skills Experience improving lead quality—not merely reducing cost per lead The ability to explain performance clearly to business owners and senior management Excellent written and spoken English UAE or GCC market experience Arabic is an advantage but is not mandatory Experience in one or more of the following would be highly valuable: Healthcare Medical aesthetics Clinics or appointment-based businesses Premium or luxury services Fashion or bespoke tailoring Hospitality High-ticket lead generation Multi-brand or portfolio-company environments Employment Type Full Time Company Industry FitnessWellnessGymSalonSpa Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords Director Of Performance MarketingCustomer Acquisition Cost CACHead Of Performance MarketingBudget ManagementDigital Marketing Manager Performance FocusDigital Performance LeadDigital StrategyVP Of Performance MarketingSEM/PPC Manager Get real-time job updates only on our App