Brand Manager- Pharma CardioMetabolic

Cardio-Metabolic Brand Manager (UAE) Leading Pharmaceutical Company is looking for a results-driven Cardio-Metabolic Brand Manager to lead our CVRM portfolio in the UAE . You will own brand strategy, HCP engagement, and commercial execution, with full accountability for market share, growth versus plan, and brand P&L. If you combine sharp analytical thinking with a strong grasp of cardiologists’, endocrinologists’, and GPs’ prescribing behavior, and you know how to turn market insights into measurable results, this role offers real ownership and visible impact. Position Summary Owns the strategy, growth, and P&L of one or more CVRM brands (e.g., hypertension, dyslipidemia, heart failure, T2DM, CKD, obesity) from planning through in-market execution Reports to the Franchise / Marketing Director; works cross-functionally with Sales, Medical, Market Access, Regulatory, Supply Chain, Finance, and Compliance Success is measured by market share, growth versus plan, new patient share, and the quality of HCP engagement, not activity volume 1. Brand Strategy & Planning Develop the annual brand plan and 3-year roadmap with clear objectives, KPIs, and budget Define target segments (cardiologists, endocrinologists, nephrologists, internists, high-prescribing GPs), positioning, and value proposition Analyze market, competitor, and patient-flow data (IQVIA, audits, internal sales data) to identify growth levers and threats Forecast sales, manage the brand P&L, and track gross margin and A&P as a percentage of sales 2. HCP Engagement & Customer Strategy Build segmentation and targeting (by specialty, potential, prescribing behavior, and adoption stage) and align call plans with Sales Design omnichannel engagement: F2F detailing, remote detailing, email, webinars, and digital content Develop scientific and promotional materials: detail aids, leave-behinds, clinical summaries, and objection-handling guides Build and manage KOL relationships in partnership with Medical, in line with compliance rules 3. Sales Force Effectiveness Brief and train the sales force on disease state, clinical data, competitive positioning, and key messages Define KPIs for reach, frequency, message recall, and share of voice, and review performance monthly Run launch and cycle meetings; create tools that make field execution simpler Gather field feedback and convert it into messaging and targeting adjustments 4. Market Access & Stakeholder Management Support formulary inclusion and payer strategy (insurers, government and private hospitals, tenders) with Market Access Build the value story: clinical, economic, and patient-outcome evidence tailored to payers and hospital committees Engage hospital pharmacy and therapeutics committees and key institutional accounts Manage relationships with senior internal stakeholders and, where applicable, partner companies 5. Patient Support & Disease Awareness Develop compliant disease awareness and patient support initiatives (adherence, screening, and lifestyle programs) Partner with Medical on patient-focused programs that improve persistence and outcomes 6. Financial & Performance Management Own the A&P budget: allocation, tracking, and ROI by activity Report on variance versus plan and present corrective actions to leadership Use sales, market, and CRM data to track performance and drive decisions 7. Compliance & Governance Ensure all activities comply with local regulations, industry codes, and company policies Secure Medical, Regulatory, and Legal approvals before any material or activity is released Maintain pharmacovigilance awareness and report adverse events per SOPs Key KPIs Net sales and growth versus plan; market share (value and volume) New patient share and share of new prescriptions Target HCP reach, frequency, and message adoption Launch performance versus forecast A&P efficiency and ROI Forecast accuracy

Desired Candidate Profile

Bachelor’s degree in Pharmacy, 2-4 years in pharma Marketing / Brand Management Proven record of managing brands with measurable commercial impact Strong understanding of the UAE/GCC healthcare system, regulations, payers, and prescriber behavior Experience leading launches and working closely with Sales and Medical Employment Type Full-time