Executive (Group) - Marketing

• Marketing Strategy & Planning Develop and implement the overall marketing plan for the Group. Build marketing strategies aligned with business objectives. Prepare monthly marketing plans, campaigns and activity calendars. Identify new marketing opportunities and channels. 2. Digital & Social Media Marketing Manage the Group’s social media platforms. Create and execute social media campaigns. Plan and coordinate posts, reels, videos and other digital content. Monitor engagement, reach, leads and overall performance. Manage paid campaigns on platforms such as Meta and Google. 3. Content & Branding Develop creative content for social media, websites, presentations and marketing materials. Coordinate photography, videography and other creative requirements. Maintain consistency in the Group’s branding and communication. Support development of brochures, catalogues, company profiles and promotional materials. 4. Website & Online Presence Manage and regularly update company websites. Ensure products, projects, services and company information are properly presented online. Improve the Group’s digital presence and visibility. 5. Lead Generation Develop marketing activities to generate business leads. Support Sales and Business Development teams with marketing campaigns. Track leads generated through different marketing channels. Explore new platforms and opportunities for customer acquisition. 6. Events & Business Promotion Support exhibitions, events, launches and promotional activities. Coordinate with external agencies, vendors, photographers and other marketing partners. Manage marketing requirements for company events and business activities. 7. Marketing Analytics & Reporting Track marketing performance and ROI. Prepare monthly marketing reports for Management. Monitor campaign performance and recommend improvements. Maintain a clear record of marketing activities, leads and results.

Desired Candidate Profile

Bachelor’s/Master’s Degree in Marketing. Minimum 1 years of relevant marketing experience. Strong understanding of digital marketing and social media. Good content creation and communication skills. Experience with Canva and other basic design tools. Knowledge of Meta Ads, Google Ads and digital marketing analytics will be an advantage. Good understanding of branding and marketing campaigns. Strong creative thinking and problem-solving ability. Good written and verbal communication skills. Ability to work independently and take complete ownership. Willingness to build the marketing function from scratch. Employment Type Full-time